Abstract:

Visual cultural elements of nationalities are important symbols to manifest characteristics of nationality culture as well as
important identification and key attraction in nationality areas' tourism development. Bai culture has rich contents, various forms,
strong participation and visual impact. With the proper development and utilization, it can effectively enhance attraction of regional
tourism industry and quality of tourism products. We should focus on the analysis of the types of visual cultural elements of Bai
nationality and its application, success and failure, ways to improve tourism development, and explore the ideas and ways of its
innovative use.

Key words: visual cultural elements, Bai culture, tourism development