危机之后：危机马赛克与马赛克危机传播

doi:10.3863/j.issn.1674-5094.2010.06.017

西南石油大学学报(社会科学版) ›› 2010, Vol. 4 ›› Issue (6): 83-87.DOI: 10.3863/j.issn.1674-5094.2010.06.017

危机之后：危机马赛克与马赛克危机传播

简贵灯

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武夷学院人文与教师教育学院，福建武夷山 354300

收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2010-11-20

AFTER CRISIS:BLOCKING IN PUBLICIZING CRISIS INFORMATION AND COMMUNICATION FAILURE

JIAN Gui-deng

School of Humanity and Teacher Education，Wuyi University，Wuyishan Fujian， 354300，China

Received:1900-01-01 Revised:1900-01-01 Online:2010-11-20

摘要/Abstract

摘要：

审视我国危机处理模式，犹如打上马赛克效果一般，就视觉效果而言含混不清，缺乏清晰的危机处理机制；就其内容而言，无视危机的发展是一个动态的连续体，人为地把它割裂成无数板块，使得板块与板块之间传播断层的出现，在复杂的网络舆情激发下，危机嬗变为更大的危机。在危机传播中，依据网络空间延展出的社会性，要有目的地进行议题设置、议题建构引导舆论，使危机伤害降到最低，避免危机之后的危机。
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关键词: 马赛克, 网络舆情, 人际传播, 大众传播, 危机传播

Abstract:

China′s crisis management lacks a clear conveying of information and therefore is not an efficient crisis handling mechanism.Crises are not taken as dynamic continua and are treated as separated fragments，which will often generate vacuum areas in communication.Stimulated by public opinion on the Internet crises may evolve into more serious ones.Therefore，in handling crises，topic management may contribute to leading public opinion to a more friendly side and thus minimizes the damage of crisis and avoid further crises.

Key words: blocking, Internet public opinion, interpersonal communication, mass communication, crisis communication

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