中国传统文化产品的更新换代路径思考——基于N省M公司的案例研究

doi:10.11885/j.issn.1674-5094.2017.09.26.03

西南石油大学学报(社会科学版) ›› 2018, Vol. 20 ›› Issue (1): 113-122.DOI: 10.11885/j.issn.1674-5094.2017.09.26.03

• 理论探索 • 上一篇

中国传统文化产品的更新换代路径思考——基于N省M公司的案例研究

林明华¹, 唐印龙¹, 杨永忠²

1. 四川理工学院管理学院, 四川自贡 643000;
2. 四川大学商学院, 四川成都 610065

收稿日期:2017-09-26 出版日期:2018-01-01 发布日期:2018-01-01
作者简介:林明华(1976-),男(汉族),江西南康人,副教授,博士,研究方向:文化经济与创意管理.
基金资助:
四川省教育厅项目“特色文化产业科技创新能力的评价与培育研究：以四川省为例”（15SB119）；自贡市科技局项目“自贡产业技术创新制度环境评价与培育研究”（2014RK08）；四川省人文社会科学重点研究基地资源型城市发展研究中心资助项目“资源型城市文化产业发展战略研究：以自贡市为例”（ZYZX-YB-1402）。

Upgrading and Renewing Paths for China's Traditional Cultural Products——A Case Study of M Company in N Province

LIN Minghua¹, TANG Yinlong¹, YANG Yongzhong²

1. School of Management, Sichuan University of Science & Engineering, Zigong Sichuan, 643000, China;
2. Business School, Sichuan University, Chengdu Sichuan, 610065, China

Received:2017-09-26 Online:2018-01-01 Published:2018-01-01

摘要/Abstract

摘要： 产品更新换代是提升我国传统文化产品生产企业产品竞争力的方法之一。中国传统文化产品的更新换代路径主要由形式产品层差异化路径、文化资源嵌入式路径和内容创意导入式路径构成。其中，文化资源嵌入式路径可进一步划分为文化资源新组合嵌入式路径和文化资源替换嵌入式路径；内容创意导入式路径可进一步划分为内容创意渐进导入式路径和内容创意休克导入式路径。在中国传统文化产品更新换代实践中，传统文化产品生产企业应基于自身的优势，结合消费者的市场需求，选择合适的产品更新换代路径。

关键词: 传统文化产品, 产品更新换代, 产品开发, 文化企业, 企业竞争力

Abstract: Upgrading and renewing is one of effective ways to improve the competitiveness of enterprises of cultural products. The upgrading and renewing of traditional cultural products can be achieved by means of differentiation of product forms,integration of cultural resources(integration through combination and integration through replacement)and innovation of product content(gradual importing and shock importing). In practice,enterprise should choose appropriate paths based on their own advantages,and on the demand of consumers.

Key words: traditional cultural products, upgrading and renewing paths for product, product development, cultural enterprise, enterprises'competitiveness

中图分类号:

林明华, 唐印龙, 杨永忠. 中国传统文化产品的更新换代路径思考——基于N省M公司的案例研究[J]. 西南石油大学学报(社会科学版), 2018, 20(1): 113-122.

LIN Minghua, TANG Yinlong, YANG Yongzhong. Upgrading and Renewing Paths for China's Traditional Cultural Products——A Case Study of M Company in N Province[J]. 西南石油大学学报(社会科学版), 2018, 20(1): 113-122.

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中国传统文化产品的更新换代路径思考——基于N省M公司的案例研究

Upgrading and Renewing Paths for China's Traditional Cultural Products——A Case Study of M Company in N Province

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