媒介商品化趋向刍议

doi:10.3863/j.issn.1674-5094.2012.05.015

西南石油大学学报(社会科学版) ›› 2012, Vol. 14 ›› Issue (5): 77-81.DOI: 10.3863/j.issn.1674-5094.2012.05.015

媒介商品化趋向刍议

陈亚旭

广西师范学院新闻传播学院，广西南宁 530001

收稿日期:1900-01-01 修回日期:1900-01-01 出版日期:2012-09-01 发布日期:2012-09-01

A Study on Media Commercialization

CHEN Ya-xu


School of Journalism and Communication, Guangxi Teachers Education University，Nanning，Guangxi，530001，China

Received:1900-01-01 Revised:1900-01-01 Online:2012-09-01 Published:2012-09-01

摘要/Abstract

摘要： 媒介商品化是媒介发展的趋向，是不以人的意志为转移的客观规律。媒介生产是一种社会活动、一种商品生产，在其制作、销售和赢利等过程也具有独特的运作规律。运用传播政治经济学理论考察我国媒介商品化的发展历程，研究媒介商品化是让媒介及其传播径直袒露其经济本性，使媒介传播的经济实质进一步明朗，在此基础上，深入分析了我国媒介市场运作中的利弊得失，指出当今媒介在商品化的道路上什么是需要进一步强化和发扬的，而什么又是必须克服和摈弃的。探讨媒介商品化趋向问题，对当前的媒介健康成长颇有裨益。

关键词: 传播经济学, 媒介商品化, 新闻娱乐化, 商品化市场, 资本运营

Abstract: Media commercialization，an objective law which is independent of man's will，is the tendency of media development. Media production is a social activity and a commodity production，which has its unique operating rule in the process of production，sales and profitability .The development process of media commercialization in China is studied by using the theory of political economy of communications. The purpose of the study is to expose the economic nature of media and media transmission and further clarify the economic nature of media transmission. On such basis，this paper further analyzes the advantages and disadvantages in the operation of media market in China，and points out what needs to be further strengthened and developed and what needs to be overcame and abandoned. Such study is quite beneficial for the healthy growth of media.

Key words: communication economy, media commercialization, news entertainment, commercialization of market, capital operation

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