Abstract: Traditional villages are important carriers of the traditional Chinese culture. The protection and development of traditional villages is an important issue in the rural revitalization, which has made some progress, but is faced with many difficulties. The interest relationships among the participants restrict the protection and development of traditional villages. Game theory, as an effective method to study how people cooperate and compete, is helpful in the analysis of the interest demands and behavior of participants. The government, villagers and enterprises are the main participants and stakeholders in the protection and development of traditional villages. Through the game analysis of the behaviors of government, villagers and enterprises, we found that the government did not fully perform its leading role, that the subjectivity of villagers failed to get due respect, and that enterprises lacked enthusiasm for participation. Therefore, in the protection and development of traditional villages, we should take into account the interest demands of each participant and clarify their responsibilities and obligations, so as to realize cooperative game, benefit sharing and all-win situation.

Key words: traditional villages, rural revitalization, the participants, behavioral game, the interest relationships