Abstract: The 19th National Congress of the Communist Party of China emphasized on promoting "the creative evolution and development of fine traditional Chinese culture" and eventually fulfilling the Chinese Dream of great rejuvenation of Chinese nation. The ancient Ba people have a great impact on their decedents with their spirits of braveness, loyalty, diligence and wisdom,and openness and inclusiveness. Bazhong,a place of derivation and inheritance for the spirits of Ba people, is more a place of inheritance of Bazhong revolutionary spirit. In the age of revolutionary war, people in Bazhong showed their spirit of fearlessness, loyalty, innovation, self-improvement, and inclusiveness which share the same historical origin with the ancient spirit of Ba people. To improve economic development in the old revolutionary area and to promote the creative evolution and development of the culture of Ba people, we suggest combining the spirit of Ba people and Bazhong red culture and creating a "red and ancient" culture brand.

Key words: sprit of Ba people, fine traditional culture, Bazhong, revolutionary spirit, red culture