Abstract:

 College counselors are a major part of the teaching faculties and administration personnel; they are the backbone of political education for college students. At present, the ideological and political education in colleges is faced with huge challenges brought by the diversity of college students’ quality and values. Thus it is urgent to construct a team of professionalized counselors. The construction and development of professional ethics is the precondition and important guarantee for counselors’ professional development. Through the analysis of the generating mode of counselors’ professional ethics, the author points out that the development  of counselors’ professional ethics is driven by the urgent need for the construction of a professional team of counselors, the loss of individual counselors’ occupational values in the process of social transformation, and the urgent needs for the healthy occupational development of individual counselor. On this basis, this paper tries to explore a proper incentive mechanism fit for the formation of professional ethics of college counselors so as to promote the sustainable professional development of them.

Key words: college advisors, professional ethics, professional subjects, specialization construction, incentive mechanism