Upgrading and Renewing Paths for China's Traditional Cultural Products——A Case Study of M Company in N Province

doi:10.11885/j.issn.1674-5094.2017.09.26.03

Abstract

Abstract: Upgrading and renewing is one of effective ways to improve the competitiveness of enterprises of cultural products. The upgrading and renewing of traditional cultural products can be achieved by means of differentiation of product forms,integration of cultural resources(integration through combination and integration through replacement)and innovation of product content(gradual importing and shock importing). In practice,enterprise should choose appropriate paths based on their own advantages,and on the demand of consumers.

Key words: traditional cultural products, upgrading and renewing paths for product, product development, cultural enterprise, enterprises'competitiveness

CLC Number:

LIN Minghua, TANG Yinlong, YANG Yongzhong. Upgrading and Renewing Paths for China's Traditional Cultural Products——A Case Study of M Company in N Province[J]. 西南石油大学学报(社会科学版), 2018, 20(1): 113-122.

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