Abstract: The TV drama Story of Yanxi Palace was launched this summer, and has been sought after because of its exquisite settings, refreshing plot and the catering of the collective mood of the current TV viewers, and has aroused a discussion on "cool culture". This kind of "fantasy", which relies on capital operation and entertainment industry to tempt Youth's desires, creates a kind of "heterotopia" which enables young audience to get a psychological compensation in the real dilemma they cannot escape. However, the heroine in the drama carries more of the emotional expression of modern young women and their expectation of reshaping female characters, but does not suggest a way for modern women to seek subjectivity in their interaction with family, group and society. The "young" narrative in Story of Yanxi Palace may lead to self-expansion in youth in reality. Thus cool culture should improve its expression of "modern self" in a wider perspective.

Key words: Story of Yanxi Palace, cool culture, youth subject, self-construction, modern self