Abstract: In the era of new media, the image of political parties has become an important resources of political parties. To better meet the needs of the development of new media and to improve the effect of political party image have become important goals in the construction of political parties. The major political parties in the West set examples of party image building by using new media, but as winning the election campaign is the major concern of the western political parties, there are misconducts of distortion, anomie and instability in their image building. When learning from the mature practices of western political parties in party image building,the CPC must avoid such misconducts,taking the opportunities and challenges brought by new media to the construction of political party image, and strengthening the instrumental role of new media in promoting party image. We may use new media to strengthen the image construction of major party leaders,to create a new style of party image construction,and to promote the cognitive significance of the new media in building party image in the young and middle-aged groups.

Key words: new media, western political parties, political party image, party image building, the CPC