Abstract: Building the new socialist countryside is an important strategy of the government in the new different historical situations as the basic solution to problems concerning agriculture，countryside and farmers.Its success is highly dependent on the promotion of the farmers′ quality.In the country construction，the promulgation and assimilation of knowledge affect the farmers′ quality and agriculture development.However，varieties in rural geographic situations and in the farmers′ quality pose challenges to knowledge service at the present time.Considering the farmers′ individual needs for the knowledge，we carry out investigation and analysis，trying to establish knowledge service patterns which apply to different regions and farmers with different education levels.We hope this study may contribute to the construction of the new socialist countryside and to the cultivating of the new generation farmers.

Key words: construction of new socialist countryside, knowledge demand, knowledge service approaches, knowledge service model, farmers′ individual requirement 