西南石油大学学报(社会科学版) ›› 2017, Vol. 19 ›› Issue (6): 76-82.DOI: 10.11885/j.issn.1674-5094.2017.01.07.02

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Factors Influencing the Use of Academic Journals APPs

WAGN Hui   

  1. The Media College, Chongqing Normal University, Chongqing, 401331, China
  • Received:2017-01-07 Online:2017-11-01 Published:2017-11-01

Abstract: The mobility of the Internet brings academic journal APPs and their users closer. This paper intends to study the factors influencing the use of academic journal APPs based on the technology acceptance model (TAM),user experience theory and user cognitive model. The analysis is based on the questionnaire distributed and collected over the internet. The questions are about price, content, function, visual effects and ease of use. The results show that these five factors influence the use of academic journal APPs in different aspects. Price has great impact on the use of academic journal APPs, which requires new purchase model for the academic journal APPs, like payment for content. In terms of content, abundance, authoritativeness and timeliness are the major requirements for academic journals APPs; therefore, academic journal APPs need to improve the quality and quantity of content with the support of technology. In the mobile Internet environment, functionality and easy operation are playing a greater influence on the use of academic journal APPs, so additional functions should be developed to make academic journal APPs easier to operate. The icon, color, text size and image resolution also affect the use of academic journal APPs, and the user's visual experience should be taken into consideration in APP development.

Key words: academic journals, APP, data base, user experience, pay to read

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