Journal of Southwest Petroleum University(Social Sciences Edition) ›› 2024, Vol. 26 ›› Issue (6): 45-52.DOI: 10.11885/j.issn.1674-5094.2024.06.11.01

• ECONOMICS AND MANAGEMENT • Previous Articles     Next Articles

Digital Agricultural Platforms Development: Real Barriers and Innovative Pathways

CHEN Xiaoxia1, CHEN Jianhong2   

  1. 1. School of Business Administration, Fujian Business University, Fuzhou Fujian, 350012, China;
    2. College of Rural Revitalization, Fujian Agriculture and Forestry University, Fuzhou Fujian, 350002, China
  • Received:2024-06-11 Published:2024-12-30

Abstract: The development of high-quality agriculture is a central theme in China's economic and social progress during the new era. As digital technologies increasingly penetrate agricultural production and management, developing digital agriculture platforms has become an urgent issue for the digital transformation of agriculture. Currently, the main obstacles to developing China's digital agriculture platform are the limited empowerment effect of digital technology, weak agricultural digital service capabilities, and prominent shortcomings in the integration of agricultural industrial chains.To achieve innovative development of digital agriculture platforms and provide robust technical support for agricultural modernization and rural revitalization strategies, it is essential to enhance the positive externalities of digital technologies and data elements within the production system, optimize the supply mechanism for agricultural production factors; improve platform service levels and cultivate digital technology talent within the operational system; and innovate platform design and value creation logic within the industrial system to establish a comprehensive agricultural ecosystem.

Key words: digital economy, platform economy, digital agriculture, rural revitalization, platform ecosystem

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