Abstract: With the emerging of Knowledge economy, the traditional managing conception, management theory and method have been shocked for many years. Since the 1990s, many new trends have come out in western management, including the re-forger of corporation, the management with knowledge capital,CS strategy, and strategy alliance. Building up cultivating orga-nization etc. The new trend of western management is the in-evitable outcome of being suited to economic globalization. mar-ketization and informationization. Now we are facing with get-ting to the one with international economy. Only using the suc-cessful experience of management innovation of foreign corpora-tions for reference on the base of inhering traditions and inno-vating actively can we adapt to the objective demand of national competitions and the marketing economy. This paper analyzed
and expounded the new viewpoint of western management and put forward the new considerations of our management innova-tion in Chinese features.

Key words: western corporation, management innova-tion, new viewpoint