J4 ›› 2013, Vol. 12 ›› Issue (1): 27-30.

• 经济社会发展 • 上一篇    下一篇

论美国影视剧的全球化传播与区域化消费现象

在全球化的趋势下,美国的影视剧以其题材选择的倾向性、文化兼容性、语言与技术的优势等方面得以跨国传播,并产
生重要的影响。但这并不意味着各国的区域文化将被同质化。正相反,由于区域文化的差异,导致这些美国文化产品的消费方式
也是区域化的。   

  1. 大理学院文学院,云南大理 671003
  • 收稿日期:2012-09-04 出版日期:2013-01-15 发布日期:2013-01-15
  • 作者简介:赵敏,助教,主要从事传播学研究.

Phenomenon of the Global Communication & Regional Consumption of American Movie and TV Drama

Under the trend of globalization, American movie and TV drama, with its subject tendency, cultural compatibility and
advantageous language and technology, has spread transnationally and influentially. However, this does not allude to the
homogenization of regional culture. On the contrary, the consumption mode of these American culture products are regionalized due to
the divergence of regional culture.   

  1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China
  • Received:2012-09-04 Online:2013-01-15 Published:2013-01-15

摘要:

在全球化的趋势下,美国的影视剧以其题材选择的倾向性、文化兼容性、语言与技术的优势等方面得以跨国传播,并产
生重要的影响。但这并不意味着各国的区域文化将被同质化。正相反,由于区域文化的差异,导致这些美国文化产品的消费方式
也是区域化的。

关键词: 影视剧, 全球化, 区域化, 消费主义

Abstract:

Under the trend of globalization, American movie and TV drama, with its subject tendency, cultural compatibility and
advantageous language and technology, has spread transnationally and influentially. However, this does not allude to the
homogenization of regional culture. On the contrary, the consumption mode of these American culture products are regionalized due to
the divergence of regional culture.

Key words: movie and TV drama, globalization, regionalization, consumerism

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