J4 ›› 2016, Vol. 1 ›› Issue (7): 77-81.

• 教育教学改革 • 上一篇    下一篇

构建实践教学体系提升学生实践能力
——大理大学广告学专业实践性课程教学的探索与反思

  

  1. (1.大理大学文学院,云南大理671003;2.巍山县五印乡广播电视文化中心,云南巍山672400)
  • 收稿日期:2016-02-29 出版日期:2016-07-15 发布日期:2016-07-15
  • 作者简介:邓家鲜,教授,主要从事广告媒体及文化传播研究.
  • 基金资助:

    大理大学教育教学改革研究资助项目(JGV-42)

Constructing the Practical Teaching System, Improving Students' Practical Ability: Exploration and
Reflection on the Practical Teaching of Advertising Specialty in Dali University

  1. (1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China; 2. Radio and Television Culture Center
    of Wuyin County, Weishan, Yunnan 672400, China)
  • Received:2016-02-29 Online:2016-07-15 Published:2016-07-15

摘要:

高校人才培养目标的实现与实践教学体系的构建紧密关联。广告学专业作为技术、知识密集和应用型极强的专业,提
升学生实践能力是实现教学目标的关键。从实践性教学观念的强化、实践性课程的设置、专业技能的训练等方面,探索构建科
学的实践性教学体系,总结经验,思考专业人才的培养途径。

关键词: 广告学专业, 实践性教学, 能力提升, 探索与反思

Abstract:

The realization of the goal of cultivating talents in higher education is closely related to the construction of practice
teaching system. Advertising, as a technology and knowledge intensive, and applicable specialty, is holding tight of its teaching goal of
improving students' practical ability. Through the enhancement of practical teaching concept, setting practical curriculum, training
professional skills, this paper explores the construction of scientific and practical teaching system, summarizes the experiences and
reflects on the cultivation approach of professional talents.

Key words: Advertising specialty, practice teaching, ability enhancement, exploration and reflection

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