关键词: 城市形象, 国际传播, 多维构建, 语料库, 杭州

Abstract:

City image is an important part of national image, and the study of international communication on city image is of positive significance to the construction of national image. Focusing on the city image in international communication, this paper comprehensively uses theories of applied linguistics, journalism and communication, and the data of international news Corpus NOW Corpus and self-built Hangzhou International Communication Corpus are collected and analyzed by using the corpus research method. Meanwhile, under the comparative perspective of “self-shaping” and “others- shaping”, it could reveal the differences of Hangzhou’s image in the field of public opinion in Chinese and foreign medias. And it also puts forward suggestions and countermeasures: give full play to the propagation effect of media events, broaden the dimension of international communication, strengthen the application of flexible communication strategy, and keep a closer eye on the communication influence of negative news to form the city image as a world-class socialist modern international metropolis in the new era on the multi-dimensional construction of Hangzhou city image in international communication under the background of the new era.

Key words: city image, international communication, multidimensional construction, corpus, Hangzhou