Table of Content

15 July 2026, Volume 11 Issue 7

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A Critical Review of Theories in Material Culture Studies

Li Taohong

2026, 11(7):  1-9.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 001

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 Since the 1970s and 1980s, the study of material culture has evolved into an interdisciplinary field, with its scope
expanding from man-made objects to natural and virtual entities. In the ontological turn, it has highlighted the agency of "things",
thereby forming an object-centred cognitive framework. The theoretical framework encompasses both diachronic and synchronic
dimensions: the diachronic dimension examines the evolution from artifacts and commodities to technological objects; the synchronic
dimension encompasses multiple perspectives, including the objects themselves, exchange, symbolism and social mentality.
Perspectives from political economy, symbolic theory and ontology are integrated within the framework of the social life of things,
deepening our understanding of the relationship between humans and objects. Methodologically, the research is grounded in
anthropological fieldwork and ethnography, combined with multidisciplinary approaches from history, archaeology and other fields to
construct multiple chains of evidence. Looking ahead, this field will continue to leverage its interdisciplinary strengths, expanding into
emerging topics such as artificial intelligence and digital materiality, deepening the exploration of non-human actors, and continuously
advancing our understanding of a world interwoven with objects and humans.


From Protective Talismans to Auspicious Symbols: A Study on the Evolution of Forms and Functions of#br# Yunnan Tile Cats

Ma Jia

2026, 11(7):  10-18.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 002

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Yunnan Tile Cats have undergone a full life trajectory, evolving from house-protecting talismans into mascots. Their forms
and functions change alongside shifts in their inherent attributes, which in turn reshape the cats' forms and functions. Tracing the
historical evolution of their forms and functions aims to analyse the cultural, economic and political factors, as well as the yetundiscovered
aesthetic pathways, that have driven such changes. By exploring the original functional context of the barrel-tile base,
this study reveals the vital role of this physical component in forming the cultural connotations of Tile Cats. It further points out that
amid the ongoing creative transformation of Yunnan Tile Cats, the intentional and unintentional removal of key physical components
that carry cultural meaning, together with the addition of stylistic elements detached from cultural logic, is leading to the mutation of
Tile Cat culture.


Ritual, Emotion and Taste: The Symbolic Economy and Cultural Logic of Flower Consumption

Cao Han, Han Jiaqing

2026, 11(7):  19-27.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 003

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As an object with both natural and social dimensions, flowers are undergoing profound meaning reconstruction in the
consumption context of contemporary China. Their transformation across the three dimensions of ritual, emotion and taste traces the
path of China's social transition from tradition to modernity. Ritualistic flower consumption has shifted from sacred festivals to daily
etiquette, marked by prominent individualization and normalization. Emotional consumption has achieved a core turn from "pleasing
others" to "pleasing oneself", and the two types of consumption show an increasingly integrated trend. Taste-oriented consumption,
driven by aesthetics and predicated on knowledge, has become an important cultural practice for social stratification. Flower
consumption has transcended its material attributes and evolved into a composite symbolic commodity for emotional expression,
cultural identity and social distinction. This transformation is not only a microcosm of evolving consumer culture, but also reflects the
underlying logic of the subject-oriented shift in contemporary Chinese society. In the consumption sphere, politics, economy,
knowledge and emotions intertwine to jointly shape and reshape social structures. Flower consumption thus serves as a key window to
interpret the cultural logic and social changes of contemporary China.


Study on the Impacts of Ecosystem Services on Residents' Well-being in Heritage Tourism Sites:#br# A Case Study of Longji Terraces

Wu Zhongjun, Hu Wenjing

2026, 11(7):  28-36.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 004

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 Exploring the relationship between ecosystem services and residents' well-being helps clarify the contributions of
ecosystem services to human well-being and supports well-being improvement. Taking the agricultural cultural heritage tourism site of
the Longji Terraces as the research area, this paper constructs an evaluation index system to assess the current status of residents' wellbeing.
It further adopts a structural equation model to explore the impacts of ecosystem services on residents' well-being and the
corresponding group differences. The conclusions are drawn as follows: ① Overall, subjective and objective well-being exhibit a "highhigh"
clustered spatial distribution, reflecting a relatively desirable balanced state. ② Ecosystem services exert a significant positive
influence on both subjective and objective well-being, and can indirectly shape subjective well-being through the mediating effect of
objective well-being. Resident attributes also present significant positive effects on ecosystem services, as well as on subjective and
objective well-being. ③ The impacts of ecosystem services on well-being vary across resident groups. Specifically, the direct effects of
ecosystem services on subjective well-being are insignificant for both tourism-participating and non-tourism residents. For objective
well-being, however, such direct effects are significant only among non-tourism residents. In addition, objective well-being exerts a
stronger influence on subjective well-being for tourism-participating residents than for non-tourism residents.



A Study on the Coordinated Development of "Border Port-Industry-City" in the China-Vietnam Border#br# Region under the New Framework of the "China-Vietnam Community of Shared Future"

Zeng Sufen, Feng Jing, Wu Tao

2026, 11(7):  37-45.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 005

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 Yunnan, Guangxi and six provinces in Vietnam serve as the frontier and key hubs for the joint construction of the Belt and
Road Initiative with the "Two Corridors and One Economic Circle" strategy. Accelerating the promotion of large-scale development in
the China-Vietnam border region through extensive opening-up is a crucial measure for implementing the spirit of General Secretary
Xi Jinping's remarks during his meeting with leaders of the Communist Party of Vietnam and the Joint Statement between the two
countries, as well as for advancing the "building of a strategically significant China-Vietnam community with a shared future". Given
the current realities of port, industrial and urban development in the China-Vietnam border regions of Yunnan and Guangxi, border
ports face shortcomings in infrastructure, resource conversion and the scale of border trade, which have constrained the integrated
development of ports, industries and cities in these border areas. To foster new competitive edges for engagement with South and
Southeast Asia, we advance the integrated development of resource economy, border port economy and park economy to boost the
coordinated growth of border ports, industries and towns. This study puts forward suggestions for the high-quality development of
China's border ports with Vietnam in Yunnan and Guangxi.



Serendipity, Conviction and Perseverance: Mark Bender's Journey in Translating#br# Chinese Ethnic Minority Literature

Deng Xiangfu

2026, 11(7):  46-51.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 006

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Mark Bender is a representative and accomplished scholar in the field of Chinese ethnic minority literature translation and
dissemination. This paper systematically explores his translational identity, text selection and translation style. It fully demonstrates his
pioneering efforts and fruitful achievements in promoting the English transmission of Chinese ethnic minority literature. Meanwhile,
this article highlights his extraordinary contributions to promoting the English translation and global recognition of Chinese ethnic
minority literature. The research can provide effective theoretical support and methodological references for Chinese ethnic minority
literature to break through the limitations of domestic literary circulation and integrate into the global world literature system.



Kazuo Ishiguro's Representation of Ethical Crises in Klara and the Sun

Wang Shunlai

2026, 11(7):  52-58.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 007

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 Kazuo Ishiguro's novel Klara and the Sun is a moving science fiction, revealing the possible ethical crisis caused by abuse
of science and technology. The protagonist Klara is an intelligent robot endowed with such human abilities as observation, inference,
imagination and empathy, exclusively designed as the companion for an isolated child. Acting as an angel on the earth, she, together
with the kind Sun, is committed to saving those people in peril. The ethical choices made by Klara and the Sun are selflessly to devote
their brilliance of love and humanity, however, driven by greedy desire, human beings are abusing the scientific power, resulting in the
irretrievable ethic unbalance and being degraded into the slave to technology and the walking corpse. Ishiguro puts the setting of the
story in a most advanced future society and aims to deeply reveal the possible crises concerning family ethic, friendly ethic and
humanity ethic caused by abuse of science and technology, sounding the alarm for anthropocentrism.


Pathways to Forging a Strong Sense of Community of the Chinese Nation via Ethnic Language#br# Video Accounts: A Case Study of Mengdai Dehong

Ning Lili, Li Xiang, Li Xiandan, Han Xiao

2026, 11(7):  59-63.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 008

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Media convergence and intelligent technologies are reshaping the communication ecology of ethnic-language programs,
driving them to explore new ways of communicating the sense of community of the Chinese nation. The Mengdai Dehong Dai-language
video channel has constructed a "dual-path model of cultural identity" in practice. It reveals that the "instrumental-functional path"
solidifies the realistic foundation of identity through localized services, while the "expressive-emotional path" deepens the emotional
foundation of identity through cultural performances and emotional interactions. The interplay of these two pathways drives the
audience's transition from cultural perception to national identity. This model offers an innovative perspective for understanding the
mechanisms of new media cultural dissemination in border ethnic minority areas, while providing theoretical insights for optimizing
dissemination strategies for ethnic language programs.


The Context of Qiao Jian's "Base-Marginal Society" and Its Implications for Anthropological Research#br# on Marginalized Groups

Qiu Tian

2026, 11(7):  64-70.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 009

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 Anthropology has long maintained a tradition of focusing on marginalized groups. By examining Mr. Qiao Jian's research
on the baseline and marginalized society, we can glimpse the underlying logic of anthropological studies on marginality. Mr. Qiao's
work began with the study of the Yuehu（ a traditional household of performers）. He argued that Yuehu were part of the construction of
social structure and that anthropologists should adopt a baseline perspective. Subsequently, he continued to expand his research on
the baseline and marginalized society, examining both traditional forms and newly emerging ones shaped by societal changes. He
proposed the concepts of baseline stratum and baseline society as a new lens through which to understand social structure. Looking
back at the development of anthropology, whether studying the "other culture", "subculture", or "one's own culture", there has been a
consistent intentional focus on marginalized groups. Anthropological research on marginality has thus undergone both expansion and
theoretical return.


Discourse Construction of College Ideological and Political Courses: Risk Analysis and Optimization#br# Strategies in the Context of Generative AI

He Yanxia, Wu Yongyan

2026, 11(7):  71-77.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 010

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The in-depth integration of generative artificial intelligence and Ideological and Political Courses in colleges and
universities is an inevitable trend of educational modernization. While it empowers the discourse construction of Ideological and
Political Courses, it also conceals risks such as the weakening of discourse dominance, the anomie of discourse content, the weakening
of discourse value guidance, and the absence of discourse subjects. Therefore, it is necessary to adhere to the fundamental principle
that value rationality guides instrumental rationality. Corresponding countermeasures should be taken: constructing a digital-intelligent
discourse database for Ideological and Political Courses to consolidate the dominant position of Ideological and Political Courses
discourse; focusing on the value core of Ideological and Political Courses discourse to promote the innovation of ideological and
political discourse content; advancing algorithmic benevolence and dialogue reconstruction to optimize the communication ecology of
Ideological and Political Courses discourse; and strengthening the role upgrading and literacy improvement of Ideological and Political
Courses discourse subjects to consolidate the value consensus of discourse subjects. Through these measures, the discourse
construction of Ideological and Political Courses in colleges and universities can be enhanced, and the fundamental task of fostering
virtue through education can be fulfilled.


Exploration on the Deep Integration of Labor Education and Innovation & Entrepreneurship Education in#br# Universities

2026, 11(7):  78-86.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 011

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The deep integration of labor education and innovation and entrepreneurship education is an inevitable trend in the
modernization of higher education in the new era. Both share commonalities, correlations, and synergies in educational goals, methods,
and content. The integration of the two helps highlight the value orientation of labor education, effectively stimulating students'
enthusiasm for "labor creation", and cultivating high-quality talents with creative labor abilities. At the same time, labor education
serves as the endogenous foundation of innovation and entrepreneurship education, while the latter represents a higher-level form of
labor education. By adopting multiple measures including the Three-All Education policy, the Three Educational Reforms, and the
simultaneous development of moral, intellectual and physical education, we construct a practical path for the in-depth integration of
labor education and innovation and entrepreneurship education. This helps advance the reform of innovation and entrepreneurship
education and fulfill the fundamental task of fostering virtue through education.


Research on the Integrated Development Models and Paths of the "Sports + Health and Wellness"#br# Industry in Yunnan Province

Zhao Xiang

2026, 11(7):  87-93.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 012

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 With the in-depth advancement of the Healthy China strategy, coupled with the intensifying population aging and the
comprehensive improvement of public health awareness, the "sports + health and wellness" industry has developed into an emerging
industry that integrates sports, health preservation and elderly care services in China. Based on the literature review and SWOT
analysis method, this paper analyzes the main development models of domestic "sports + health and wellness" industrial integration
and focuses on the current development situation in Yunnan Province. The research finds that Yunnan boasts unique advantages in
ecological resources, ethnic culture and locational policies, while facing prominent problems including low industrial integration level,
shortage of professional talents, imperfect infrastructure and increasingly fierce regional competition. Accordingly, this paper puts
forward four targeted integration paths: constructing a standard system and strengthening industrial supervision; enhancing policy
coordination and improving supporting facilities; deepening industrial integration and creating differentiated products; and promoting
digital empowerment to expand market channels. This study aims to provide a reference for the industrial and economic development of  Yunnan Province.


Research on the Governance Paths of the "Retirement at the Age of 12" Phenomenon among#br# Campus Football Players from the Perspective of Good Governance

Zhou Min

2026, 11(7):  94-100.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 013

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The phenomenon of campus football players retiring at the age of 12 has become one of the obstacles hindering the sound
and sustainable development of football in China. Adopting research methods including literature review and logical analysis, this study
sorts out the multidimensional negative impacts of the phenomenon, explores its causes from the perspective of good governance theory,and puts forward corresponding governance paths. The results show that the phenomenon of "retirement at the age of 12" will not only
cause a fault in reserve football talents, curb the consumption potential of the football industry, but also undermine the inheritance of
campus football culture. This paper analyzes the causes of the above phenomenon from the perspective of multiple subjects:
government, schools, society and families. It holds that the main causes are imperfect policies and the absence of collaborative cogovernance,
distorted educational objectives, prominent shortcomings in guarantee mechanisms, fragile support networks, insufficient
participation, cognitive biases, and worries about input and returns. Problem-oriented, this study puts forward the following paths:
optimizing top-level design and building a collaborative governance mechanism, reshaping the sports-education integration-oriented
educational ecosystem for campus football, developing social support networks and diversified platforms, and conducting targeted
family education guidance and career planning.


Research on the Incentive Function of Co-ownership of Patent Rights for Service Inventions and Creations

Liu Qiang

2026, 11(7):  101-109.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 014

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 In the reform of rights empowerment for service scientific and technological achievements, joint ownership of patent rights
for service inventions and creations can generate a notable incentive effect on institutions and researchers. As the creators of service
inventions possess the intellectual capacity and willingness to commercialize and implement technological achievements, the incentive
effect of the joint patent ownership model can be fully realized. Joint ownership of patent rights for service inventions and creations
enables rational distribution of rights and interests in technological achievements between institutions and researchers, and reflects
researchers' direct participation in exercising relevant rights and gaining economic returns. To further maximize the incentive function
of this model, we need to broaden the scope of application for joint patent ownership. When determining co-ownership shares and
revenue distribution ratios, due consideration shall be given to each co-owner's technological contributions and cost inputs.


Practices and Implications of State-Owned Enterprises in Implementing Xi Jinping Thought on#br# Ecological Civilization: A Case Study of Chongqing

Wang Yan

2026, 11(7):  110-117.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 015

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 Guided by Xi Jinping Thought on Ecological Civilization, the Party and the state have been advancing ecological
civilization with unprecedented vigor. As a vital ecological barrier in the upper reaches of the Yangtze River, Chongqing plays a crucial
role in promoting the implementation of the green development strategy. In the process of environmental restoration and ecological
governance, local state-owned enterprises in Chongqing have served as the main force. Based on thorough research and taking a large integrated state-owned environmental enterprise in Chongqing as an example, this paper explores the practices and implications of state-owned enterprises in advancing Xi Jinping Thought on Ecological Civilization. 


Research on the Influencing Factors of College Students' Repurchase Intention in the Context of#br# Live-streaming E-commerce

Yang Yuzhen

2026, 11(7):  118-128.  DOI: 10. 3969 / j. issn. 2096-2266. 2026. 07. 016

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The competition in the market is becoming increasingly fierce, and consumers' willingness to make repurchases is
regarded as a key factor for enterprises to maintain and expand their market share. This study aims to explore the influencing factors of college students' repurchase intention in the context of live-streaming e-commerce. Based on the S-O-R theory, a theoretical model
featuring the chain of e-commerce streamers' characteristics, perceived value and repurchase intention was constructed. A total of 462
valid samples were collected via a questionnaire, and data analysis was conducted using the online SPSSAU system platform. The
results indicate that the characteristics of live-streaming e-commerce streamers (credibility, professionalism, interactivity, and
attractiveness) all significantly influence college students' perceived value. Furthermore, the streamers' credibility and professionalism,
as well as perceived value, significantly influence college students' repurchase intention; perceived value mediates the relationship
between the hosts' characteristics and students' repurchase intention.