J4 ›› 2012, Vol. 11 ›› Issue (10): 56-58.
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Objective: To examine the influence of different styles of campus advertisement. Methods: Using SMI Eye-tracking
system, 40 undergraduates attended the experiment with a two-factor design. Results: There was no significant difference between the ad's styles with text only and with both picture and text (P>0.05), but there was difference while considering ad's content (P<0.05). Conclusion: Subjects in different interest level would pay more attention to see the region of company in ads with the text only.