J4 ›› 2013, Vol. 12 ›› Issue (1): 27-30.

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Phenomenon of the Global Communication & Regional Consumption of American Movie and TV Drama

Under the trend of globalization, American movie and TV drama, with its subject tendency, cultural compatibility and
advantageous language and technology, has spread transnationally and influentially. However, this does not allude to the
homogenization of regional culture. On the contrary, the consumption mode of these American culture products are regionalized due to
the divergence of regional culture.   

  1. College of Chinese Language and Literature, Dali University, Dali, Yunnan 671003, China
  • Received:2012-09-04 Online:2013-01-15 Published:2013-01-15

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Abstract:

Under the trend of globalization, American movie and TV drama, with its subject tendency, cultural compatibility and
advantageous language and technology, has spread transnationally and influentially. However, this does not allude to the
homogenization of regional culture. On the contrary, the consumption mode of these American culture products are regionalized due to
the divergence of regional culture.

Key words: movie and TV drama, globalization, regionalization, consumerism

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