Abstract:

The developing mode of traditional handicraft industry of Xinhua Village echoes social transformations and expresses its
vitality. The product form is timely adjusted to be readily marketable. The former pure manual production process is evolved to a
manual-and-technique mode. The former spontaneous industry becomes a characteristic industry with governmental support. And the
former individual workshop now blends enterprise and family workshop together and is suitable to market economy. In the long-term
development, Xinhua handicraft industry has ripened into a unique handicraft culture within an apprenticeship system, which ensures
the spirit of the trade and the stability of the jobholder. Its developing process empirically summarized that the key of its prosperity
lies in its constant development.

Key words: Xinhua Village, traditional handicraft, evolution, factor