关键词: 消费文化, 受众心理, 艺术经典, 另类变容, 改编经典

Abstract: In recent years，a series of “adaptation”，“remaking” phenomena are becoming popular. Some “classic” old TV series，old songs and earlier literary masterpieces are adapted to cater to the aesthetic requirement of the young generation with the ultimate goal of maximizing market share. The adaptation seems to have renovated those classic works of art to a new life. However，most of the adaptation fails to inherit the spirit of the original and to reflect a truly modern spirit. The priority of adaptation is given to the reorientation of the classic works of art to the mentality of current audience while the inheritance and improvement of classic works of art take a back seat. Such interaction between adapters and audience only leads to declination of classic works of art.

Key words: consumer culture, audience mentality, classic works of art, unconventional adaptation, adaptation of classic works of art