Research on the Driving Mechanism of Green Innovation in Traditional Manufacturing Enterprises

doi:10.11885/j.issn.1674-5094.2018.02.12.01

Abstract

Abstract: To construct conceptual models of green innovation's effect on enterprise performance of traditional manufacturing enterprises from the aspects of policy and market, we conducted an empirical research on China's traditional manufacturing enterprises with questionnaire method and structural equation model. The results indicate that both market orientation and policy orientation have positive effect on green innovation of traditional enterprises,and market orientation has more remakarble positive influence on it. Market orientation offers positive driving power to green product innovative and green craft innovation; policy orientation can also promote the process of green product innovation, but it has a less notable influence on green craft innovation. Green innovation can notably improve the environmental performance of traditional manufacturing enterprises, but different modes of green innovation will have different influence on economic performance of enterprises. Green product innovation of traditional manufacturing enterprises has a positive effect on economic performance, but green graft innovation exerts a less notable effect on it.

Key words: traditional manufacturing enterprises, green innovation, market orientation, policy orientation, enterprise performance

CLC Number:

F273.1

Bai Mingguo, Li Zhongjuan. Research on the Driving Mechanism of Green Innovation in Traditional Manufacturing Enterprises[J]. 西南石油大学学报(社会科学版), 2018, 20(3): 13-20.

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URL: http://journal15.magtechjournal.com/Jwk_xnsk/EN/10.11885/j.issn.1674-5094.2018.02.12.01

http://journal15.magtechjournal.com/Jwk_xnsk/EN/Y2018/V20/I3/13

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