Abstract: The concept of treating Chengdu-Chongqing economic zone as the “eye” in West China deepens understanding about the influence of this area on China′s economic development.Based on dissipative structure theory by Nobel Prize winner，Belgian physicist Ilya Prigogine，the authors further explore the strategies of economic development in Chengdu-Chongqing area and conclude that integrated elements(resources，culture，transportation，market and industry)，radiant ability，resource transformation，industry cohesion，and strategic coherence are the five basic conditions which make this area new growth pole.Based on the “western eye” concept，the authors further presents the idea of “quadrangle economic zone” and “butterfly” economic pattern.The “butterfly” economic pattern will contribute to the blend of yellow(farming) and blue(marine) cultures，the stability and development of minority areas，economic development in all directions，post earthquake construction and increase of domestic demand and thus is of important theoretical value.

Key words: macro economy, self-organization theory, special economic zone, Chengdu-Chongqing economic zone, western development campaign