西南石油大学学报(社会科学版) ›› 2010, Vol. 4 ›› Issue (2): 68-71.DOI: 10.3863/j.issn.1674-5094.2010.02.015

• 经济学与管理学 • Previous Articles     Next Articles

TOURIST SATISFACTION EVALUATION INDEX SYSTEM IN SUBURBAN FARM TOURISM

GUO Xiu ying,JIANG Miao   

  1. School of Economics and Management,Southwest Petroleum University,Chengdu Sichuan 610500,China
  • Received:1900-01-01 Revised:1900-01-01 Online:2010-03-20

Abstract: Despite the rapid development of farm tourism,most suburban farms do not operate well.This paper analyzes the components and influencing factors on tourist satisfaction and establishes an evaluation index system.The authors think that food,lodging,transportation,sightseeing,commodity,entertainment and service are the 7 major factors influencing tourist satisfaction,in which there are 22 detailed subdivisions.This evaluation system is hoped to contribute to improvement of service and reputation of farm tourism and hence guarantees farm tourism development.

Key words: tourism economy, suburban farm tourism, tourist satisfaction, satisfaction measurement, evaluation index system

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