Abstract:

Although commercialized operation has provided increasing income for the academic journal working staff，the increase does not last long.The author takes a new institutional perspective in his study about an effective and sustainable operation model of academic journals and suggests，based on a cost-profit analysis of commercialized operation of academic journals，that the institutional system be established and improved that will ensure that the editorial institutions will profit in the fair market competition.In this way，the editorial institutions will develop in a healthy way.
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Key words: academic journal, commercialized operation, personal income, social benefit, new institutional economics