Abstract: This essay first defines the concepts of brand，brand function and brand consciousness，and then points out that editor′s brand consciousness plays an important role in establishing media brand and enhancing media influence.The above analysis leads to the conclusion that a positive correlation exists between the two factors：media influence can be expanded with the improvement of editors′ brand consciousness.This conclusion suggests new requirements for media editors that a very strong sense of brand consciousness be set up which is supposed to be consciously carried out throughout the whole process of editing work.

Key words: editor′s brand consciousness, media influence, positive correlation, dialectical thoughts, improvement