Abstract: With the emergence and popularization of net technology，there come not only strong impacts on the ideology construction of Ruling Party but also serious challenges to the mainstream ideology construction of Marxism in higher schools. Thus，it is essential to enhance the cohesive force of Marxism ideology and hasten the construction of online ideology transmission so as to establish and reinforce the dominant ideological position of Chinese-Marxism in higher schools.

Key words: network, higher school, ideology, challenge, cope with