西南石油大学学报(社会科学版) ›› 2012, Vol. 14 ›› Issue (1): 90-95.DOI: 10.3863/j.issn.1674-5094.2012.01.017

• 经济学与管理学 • Previous Articles     Next Articles

COMPETITIVENESS RESEARCH OF LISTED HOUSEHOLD APPLIANCES COMPANIES IN CHINA

LI Zhi-guo ZHANG Hui YU Mei-ling   

  1. School of Economics & Management,China University of Petroleum,Qingdao Shandong,266555,China
  • Received:1900-01-01 Revised:1900-01-01 Online:2012-01-01 Published:2012-01-01

Abstract: Due to 30 years of reform and opening up,China′s household appliances industry has greatly developed,and has become one of the few internationally competitive industries.Haier,Hisense and other major international brands have been created.Through mergers and acquisitions,household appliances industry has gradually gone into the stable phase,but the competition between enterprises has become more intense.Under the circumstance of the national policy of energy saving and environmental protection,they are faced with great difficulties in further development.This paper,using the method of empirical analysis,evaluates the operating results of listed household electric appliances companies,and ranks them in order.Then we make an analysis of the factors that affect the competitiveness of enterprises.We hope to provide investors with decisionmaking information,and to help the household appliance companies to improve their management.

Key words: household appliances industry, listed companies, competitiveness, evaluation index system, factor analysis model, operating performance

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