Abstract: Rural community forms and maintains depending on the endogenous strength of villages. From the perspective of socialized response to public crisis, this paper studies the spontaneous formation of rural communities in the fight against COVID-19 epidemic, and finds that such rural community is an important form of socialized response to public crisis, and follows an "impact-response" logic:when unexpected public health events bring impact to villagers' lives and property, the villagers spontaneously form rural communities on the basis of common interest, mainstream value recognition and cooperation mechanism support. Although rural community can effectively prevent Novel Coronavirus from attacking villages, it lacks professionals and emotional appeals, and is of weak sustainability. Therefore, by strengthening the cooperation between villagers and the government, strengthening the cultivation of rural grassroots cadres, promoting collective consciousness, enriching community culture, we can promote the efficiency of spontaneous rural community, and create a comprehensive management model of public crisis.

Key words: rural community, villagers' autonomous governance, public crisis, socialize, comprehensive governance