关键词: 天然气, 汽车市场, 营销, 策略

Abstract: Most of the oil fields in china have reached the mid-late stage of production. The obviously decreasing recoverable reserves of the remaining oil and gas, the considerably increasing cost per tone and the dropping of oil price in international markets seriously impact the economic efficiency of the industry.
Therefore, what is the much more important to oil fields is to look for new growth point of economy, besides strengthening the control of cost, enhancing investment in science and technology, quickening the modern enterprise system contraction,the future research key point will be quickening up the development of natural gas industry and opening up natural gas market.This article mainly discussed the advantages, marketing tactics
and operating ways of NGV. It is pointed out that we should exploit the mutual complementary ability of government behavior and market behavior to develop the market of NGV. As for the operating method, we should have an elaborate division of market and the corresponding target market according to the requirement, types of users, situation of user and characteristics of products. A case study is delivered from oil filed t re development of NGV.

Key words: natural gas, vehicle market, marketing, tactics