西南石油大学学报(自然科学版) ›› 2005, Vol. 27 ›› Issue (4): 78-81.DOI: 10.3863/j.issn.1000-2634.2005.04.24

• 石油经济管理 • Previous Articles     Next Articles

CUSTOMER SATISFACTION STRATEGY AND CREDIT POLICY FOR RETAIL OIL COMPANIES

SHAG Chun-wei1,SHI Xiao-jun2, WANG Li -jie1.   

  1. Management School，China University of Coal Ming and Technology, Beijing 100083，China
  • Received:2004-03-31 Revised:1900-01-01 Online:2005-08-20 Published:2005-08-20

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Abstract:

Credit policies have significant impacts on customers' satisfaction. This paper presents the rationales of credit policy designing for retailing oil companies and summarizes experiences drawn from successful practices of China retailing oil companies. In this paper, we set up a system of customers' satisfaction consisted of steps; risk classification-responsibility mechanism setting-process control-measures to enlarge customers'satisfaction. The basic laws we should obey when we design credit policies for retailing oil companies in different phases of life cycle are presented in the
end.

Key words: credit policy, customers'satisfaction, retailing oil company

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