Abstract: Taking a marketing perspective，this paper analyzes college graduates′ career selecting strategies like target positioning，product pricing，packaging，channel distribution and sales promotion.The analysis reveals that college graduates′ career selecting is similar to marketing work of enterprises in its characteristics and process.College graduates are special products which must have high quality and be able to market yourself.Therefore，the application of marketing theories in guiding college graduates career selecting may raise employment rate and reduce costs.

Key words: college graduates, autonomous employment seeking, positioning, pricing, packaging, distribution, promotion