Abstract: By analyzing the questionnaire results involving undergraduates and vocational students of more than 30 specialties from 20 universities and colleges in their 1st to 4th year in college，we find out that there is a gap between university education plan and market demand and university students′ concept about employment lags behind the reality at present.The authors therefore come to the conclusion that university education should focus more on developing practice-oriented talents by offering the students more opportunities to apply their knowledge to practice so that they get better chances for employment and are better equipped to start their own business.Besides，government should also provide more effective support both in policy and finance.

Key words: Wuhan region, university students, employment and starting their own business, qualifications for employment, employment education