Abstract: In recent years，with the expansion of university enrollment，many universities in China have embarked on a road of rapid expansion，and a new campus becomes the first choice of many. However，behind the prosperity of the university new campus construction，there exists a serious “crisis of culture”. Taking the significance and urgency of campus cultural construction on university new campuses as the starting point，we analyze the major problems existing in the construction of campus culture on the new campus of colleges and universities，and the subjective and objective factors restricting new campus cultural construction. Based on the analysis we put forward suggestions on the construction of campus culture from the aspects of school planning，material culture construction，inheritance and innovation of spirit culture，fostering of characteristic culture.

Key words: colleges and universities, new campus of colleges and universities, university campus culture, campus culture construction, spirit of campus culture