Journal of Dali University

An Exploration on the Buddhist Manuscript Tongyongqiqingyigui of Dali Kingdom

Huang Huang

2022, 7(11): 1.

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〔Abstract〕 The access standard of FinTech "regulatory sandbox" testing project is the condition and qualification requirements for the box formal test of relevant projects reviewed by the regulatory authority. On the basis of learning from the relevant institutional experience of the UK， Australia and Singapore， China should formulate the basic qualification conditions for test project access， and design the "innovative" access evaluation rules with the dual system norms of enumeration and generalization， strictly control the test project risk in the access stage， and establish the testing consumer rights and interests protection rules in advance， which will construct a scientific and reasonable "regulatory sandbox" test project access standard rule system for China.

A Research on the Construction of Online Integrity-Ｂased Social Capital of E-Commerce Hosts： A Case Study of "Juzi"，a Fitness Host on Kuaishou app

Ning Lili, Zhu Yang

2022, 7(11): 23.

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〔Abstract〕 The current hot live broadcast with goods has become the mainstream mode of online shopping. However， the problems of false propaganda， malicious brush， and poor product quality have brought about a crisis of trust among fans and a deterioration of the ecology of live-streaming with goods， even leading to a "loss of all". In the competitive live selling industry， to achieve lasting profits the anchors need to have popularity， sources of goods and online integrity-based social capital. Such capital comes from the satisfactory shopping experiences provided by the anchors， a trust relationship between the anchors and the users， and continuing to to realize pecuniary gains with the trust relationship. The countryside fitness anchor Juzi has been selling goods live for three years， leading users to fitness while providing users with cost-effective goods and worry-free after-sales service for a long time， establishing an "emotional account" with users Users are happy with their shopping and get value in return， giving Juzi solid trust and support， locking Juzi's online live store shopping consumption. Juzi's experience of gaining online integrity-based social capital provides reference inspiration for personal live-streaming business.

A Research on Consumption Behaviors and Transmission Ｐaths of Hui Ｃulture in Ancient Villages in Southern Anhui in the Context of Short Video：Based on the Theoretical Analysis of SIPS Model

Liu Xueling, Sun Xirui, Cheng Zhibin

2022, 7(11): 30.

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〔Abstract〕 The Hui culture of ancient villages in southern Anhui is the epitome of Chinese excellent traditional culture， and it is the regional cultural symbol with local characteristics of Anhui. It is wise to conform to the era of short video communication in which everything is a medium， and to use new media to promote Hui culture's dissemination and innovation so as to practice cultural self-confidence. With the help of Nvivo11， the text content of Tik Tok users' comments is coded step by step， four emblem cultural symbols of Huizhou including architecture， natural scenery， cultural landscape and folk customs are extracted， and 8 Hui culture perceptual image attribute categories （parent nodes） are obtained， with 100 specific Hui culture symbol elements （child nodes） under each image attribute. Based on this， the content analysis method is used to analyze the consumption behavior of Tik Tok users of Hui culture from the two dimensions of perception and emotion， and combined with the SIPS model theory， building a short video communication model of Hui culture in ancient villages in southern Anhui. Under the logic main line of "resonance-confirmation-participation-sharing and diffusion"， a new path for the spread of Hui culture is proposed.

On the Spiritual Connotation of "Yishan" in Na Zhangyuan's Essay

Ma Shaoxi, Zhang Rui

2022, 7(11): 37.

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〔Abstract〕 Na Zhangyuan is a modern writer from Yishan （Yi mountainous areas）. His works always focus on the ethnic culture and life of Yishan in his hometown. The opposition and conflict between modern urban civilization and ancient national tradition have always been the main objects of his writing. The transition from rural to urban living space made Na zhangyuan rethink the traditional culture and lifestyle of Yishan. Modern civilization is the coordinates of his reflection and criticism of Yi nationality traditional culture， and "Yishan" has always been his spiritual refuge in the depths of his soul. Na zhangyuan's essay and its spiritual connotation embody the emotional characteristics and cultural value orientation of contemporary minority intellectuals.

The Scene Writing of Architectural Fu and Fu Ｓtyle Change in the Early Qing Dynasty

Yi Yongjiao

2022, 7(11): 41.

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〔Abstract〕 Fu theorists emphasized Sao style and writers' emotions. Influenced by the great social changes， the thought of governing the world， and the cultural policy of flourishing Confucianism in Early Qing Dynasty，the narration was strengthened in architectural Fu， and the scene writings showed more details and emotions.

Formation of Genesis Mythology in The Book of Historical Documents · Ｅmperor Records of Yao in Official Script

Duan Li

2022, 7(11): 47.

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〔Abstract〕 The Book of Historical Documents·Emperor of Yao contains rich myths， based on a wide range of discourse resources with similar myth fragments recorded in inscriptions on oracle sat in the Yin Ruins，Book of Poetry， Zuo's Commentary， Elegies of the South， The Classic of Mountains and Seas， and Shi Zi. When writing myths in Records of Yao， historiographers not only quoted knowledge of primitive calendar systems and records of religious rites， but also borrowed myths popular in the pre-Qin period， which were integrated into their creation. A comparison of Chinese and Western myths shows that the series of myths in Records of Yao compiled by historiographers are in a sequence which fully coincides with the narrative logic of Western genesis mythology， giving a narrative of genesis mythology following the storyline of "a mythological paradise built to the paradise destroyed and to the paradise rebuilt".

Translation and Dissemination of Foreign Discourse with Chinese Characteristics from the Ｐerspective of Discourse Power

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Hong Xiaoqing

2022, 7(11): 53.

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〔Abstract〕 Nowadays， the right to speak has become an international research hotspot. Seizing the opportunity and actively striving for the right to speak is the meaning of China's pursuit of the overall situation of development. The translation and dissemination of foreign discourse with Chinese characteristics is of epoch-making significance in enhancing the country's soft power， catering to the development of all media， and creating an international public opinion environment. As problems such as backward concept， insufficient cultural connotation， insufficient technical support and lack of human resources in the translation and communication of foreign discourse have become more and more prominent， it is necessary to take the improvement of the coordination mechanism of the party's leading specialized agencies as the starting point， to give full play to the advantages of cross-cultural knowledge content and public opinion analysis technology， to strengthen the training of professional talents， and fundamentally promote the quality of foreign discourse with Chinese characteristics.

Selflessness of Natural Ｌaw：

Opinions on Public and Private Interests from Lao Zi's Vision of Natural Law

Wang Yongcan

2022, 7(11): 58.

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〔Abstract〕 The concept of public and private ownership has become a relatively mature concept in the pre-Qin period mostly manifested as political and ethical significance. Lao Zi， based on Tao， taking public and private as the role， function and realm， elevated the concept of public and private to the metaphysical level and endowed the traditional concept of public and private with new connotation. Specifically， natural law benefits everything but does not lead to disputes. It embodies the selflessness as morality into all things on earth， which shows the function and realm of selflessness of natural law. The process from selflessness to selfishness tells the transformation from public to private， which is the main part of LaoZi's dialectical thought. Being less selfish and less lustful is the process of overcoming private interests， which shows the way returning to natural law from humanity. The philosophical wisdom contained in Lao Zi's private and public view is of great significance to the times.

The Cultural Thoughts in Paris Manuscripts and Its Contemporary Enlightenment

——A Text-based Investigation and Analysis

Feng Kai

2022, 7(11): 64.

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〔Abstract〕 Paris Manuscripts is a classic in the history of the development of Marx's cultural theory， depicting the development of Marx's cultural thought. Focusing on the key subject of cultural thought， Marx took culture as the general grasp， examined cultural issues with an eye on the driving force， mechanism， and purpose of social development， considered culture in the category of the times， and clarified the origin， essence， and driving force of culture. Through combing the existing achievements in the academic circle， the paper is to try to analyze the Marxist cultural thought in the Paris Manuscripts with the idea of textual philology， and clarify its core essence and value meaning， which will help to provide a new perspective for the study of Marx's thought， reveal its internal evolution mechanism from a deep level， and constitute a reasonable path to approach Marx. Needless to say， Paris Manuscripts still has important value today， especially for promoting the construction of socialist culture with Chinese characteristics in the new era.

A Research on the Modernity Dilemma and Realization Path of Rural Revitalization in Ethnic Areas： A Ｃase Ｓtudy of Zhoucheng Bai Ｅthnic Village in Dali

Hu Manyun, Li Ruoqing

2022, 7(11): 72.

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On the Dilemma and Innovation Path of the Development of College Students' Party Members in the New Era

Xu Wenqu

2022, 7(11): 81.

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〔Abstract〕 Attracting excellent college students into the party's ranks will help consolidate the party's mass foundation， improving the effectiveness of ideological and political education in colleges and universities and enhance the party's ruling ability. In the context of the new era， there are three difficulties in the development of college student party members： the ideological status of students， the development of Party construction organizations and the team of party affairs. It is suggested that colleges and universities should improve the requirements of ideological investigation before students join the party， establish a defense system for the development of student party members， build a website for the education and management of Party members， strengthen the construction of one team， establish two incubation bases for Party members and realize the three extensions of party affairs so as to improve the effectiveness of the development of college student party members.

Exploring Kunming Characteristic Culture Connotations and Building Kunming Modern City Spirits

Yang Jin

2022, 7(11): 86.

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〔Abstract〕 Under the background of adhering to and developing socialism with Chinese characteristics into a new era， the high-quality development of Kunming cannot be separated from the support of characteristic cultural connotation and urban spirit. In order to realize the strategic goal of urban construction proposed by Kunming municipal Party committee and Kunming municipal government as soon as possible， to achieve high quality shaping Kunming's new city image of combining modernization and tradition， it is necessary to excavate the characteristic cultural connotation of Kunming by consolidating the foundation guarantee， realizing the dual identity of culture and spirit， and creating the cultural connotation of innovative city in order to cultivate and shape Kunming modern city spirit advancing with the times.

An Exploration on the Cultivation Mode of Innovative and Entrepreneurial Talents of Application-Ｏriented

Undergraduate Universities

Yang Xiaoli, Xu Lei, Zhou Fan, Zhao Sujing, Dong Quanliang, Li Yanping

2022, 7(11): 92.

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〔Abstract〕 Aiming at the problems existing in the innovation and entrepreneurship education of colleges and universities in west Yunnan， this paper explores the cultivation mode of innovation and entrepreneurship applied talents suitable for the economic and social development of west Yunnan. Through the innovation of internal management mechanism to promote the integration of specialized innovation and scientific innovation， teachers and students， and through the construction of "four external environments" to unite with universities in West Yunnan to promote the integration of education ecology and ideas， the "cross-border integration" innovation and entrepreneurship education system should be constructed to serve the national development strategy and local social and economic development needs， which involves the crossover between professional education and innovation and entrepreneurship education， between research and innovation and entrepreneurship education， between teachers and students， between school and society， and between schools.

A Research on the Relationship between Family Cohesion and Adaptability and Social Anxiety of College Students

Deng Yunhui, Yang Hong

2022, 7(11): 98.

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〔Abstract〕 This paper discusses the status of college students' family cohesion and social anxiety， and it analyzes the influence of demographic variables on college students' family cohesion and adaptability and socia lanxiety， and studies the relationship between the two. A questionnaire survey was conducted on 300 college students using Family Adaptability and Cohesion Scale， Second Edition （FACESII） and Interaction Anxiousness Scale （IAS）. The questionnaire survey shows that there is a significant negative correlation between family cohesion and social anxiety； the family cohesion of college students can explain 39.8% of the variation degree of social anxiety. When the family cohesion and adaptability levels are lower， the higher is the degree of social anxiety in college students.

Hong Fahui, He Xiumei

2022, 7(11): 106.

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〔Abstract〕 In order to discuss the interrelationship between parental upbringing and emotional intelligence of left-behind college students， 665 college students were investigated and studied by using the Evaluation Scale of Parenting Mode and the Emotional Intelligence Power Table. The results show： ①College students' parents have a warm understanding of emotions， and there are significant differences in fathers' severe punishment， excessive interference and refusal to deny whether they have been left behind； ② The parents of college students with left-behind experience are emotionally warm and refuse to deny that there is a significant difference in the length of stay， and there is no significant difference in emotional intelligence in the length of stay； ③ There is a significant positive correlation between the emotional intelligence and the emotional warmth of left-behind college students （r=0.270， Ρ<0.01）， and there is a significant negative correlation with the father's severe punishment（r=-0.135，Ρ<0.01）； there is a significant positive correlation between emotional intelligence and the emotional warmth of the mother（r=0.298，Ρ<0.01）， and a significant negative correlation with the severe punishment of the mother（r=-0.156， Ρ<0.01）. ④ Parents' emotional warmth has a significant positive impact on emotional intelligence， and parental punishment has a significant negative impact on emotional intelligence.

A Comparative Case Study on the Language Identity of Burmese in Dehong

Wang Jing, Zhang Dejing

2022, 7(11): 115.

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〔Abstract〕 Dehong Prefecture of Yunnan Province is typical of multi-ethnics， multi-languages and multi-dialects. When Burmese with multilingual cultural background come to Dehong， they enter another multilingual environment and face a new language adaptation and identity building. This case comparative study on a Burmese Chinese and a Burmese in Dehong shows that the measure dimensions for language identity do not have the equal force， that powerful languages have a higher influential force in the language identity construction， that a multilingual mode with mandarin Chinese as a prior language is adopted， that English is evaluated to have higher emotional and functional value than its value in "identity"， and that mutual intelligibility between the speaker's ancestor dialects and the local dialect has a positive function in language identity construction.

A Study of Combining "Ideological and Political Education" in Chinese Course from the Perspective of

"Production-Oriented Approach"

Peng Xiaojuan, Feng Haidan, Zhang Nan

2022, 7(11): 122.

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〔Abstract〕 For teaching Chinese to foreign students， a large number of mainstream values and public morality in Chinese society are integrated into the language teaching materials. This paper intends to explain Ideological and Political Education from the perspective of the mainstream values of Chinese Society. Based on the theory of "Production-Oriented Approach" a new way of Combining Ideological and Political Education into Chinese Course is developed，that involves the process of "from production to input to internalization".A teaching experiment is designed to demonstrate the new teaching mode is superior to the traditional teaching mode and realizes the organic unity of knowledge system and value system.

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