Abstract: Building a discourse and narrative system with Chinese characteristics, Chinese style and Chinese spirit is a major strategic task for ideological and political education in the new era. Discourse organizes narrative through specific language, symbols and ways of expression, while narrative provides logical support for discourse. Under the discourse perspective, ideological and political education narratives have undergone several shifts: the discourse structure has moved from one-way to integrated narratives; the discourse form has changed from abstract to life narratives; the discourse mode has shifted from image to digital narratives, and the discourse context has evolved from domestic to international narratives. To enhance the narrative charm and discourse effectiveness of ideological and political education, it is necessary to handle several pairs of discourse relationships well, such as unity and diversity, concreteness and imagery, entering and breaking through circles, and self-awareness and self-action. In the new era, the innovation of ideological and political education narratives may aim at enhancing cognitive resonance through pragmatic identity construction, increase of emotional resonance through skillful discourse topic setting, consolidating of ideological consensus through skillful use of scene communication, and stimulating group empathy by focusing on the life world.

Key words: ideological and political education narrative, ideological and political education, the evolution of discourse, political education leadership