Abstract: With the establishment of Sichuan Internet Writers Association and Chengdu Internet Literature Alliance, and the introduction of the Ten New Talent Policies, came the best opportunity for Sichuan's Internet literature to prosper in the past 20 years. The large number of outstanding noted local Internet writers and the variety of story themes have made Chengdu a star city of Internet literature in China. In terms of Internet literature industry development, revision of internet literature works continues to prosper, and the more specified reader oriented WeChat flow diversion underlines the significance of reader attraction; the comprehensive and quality Internet literature IP development have become the trend. However, researches on Internet literature falls far behind the prosperity of Internet literature development in Sichuan, which can be seen in the much smaller number of authorized research projects and funds, published research papers and monographs than those in Beijing, Shanghai, Zhejiang and Hunan. To boost the prosperity and industrialization of Internet literature in Sichuan, stronger policy support is needed to establish better environment and platform for writing and reviewing, and to foster a stronger local team of writing and theoretical research.

Key words: Sichuan, Chengdu, cultural industry, Internet literature, Sichuan Internet literature review, Sichuan Internet Writers Association, Chengdu Internet Literature Alliance