Abstract: To guide the people to deeply understand the advantages of Chinese national system and continuously strengthen their confidence in the socialist system with Chinese characteristics, it is necessary to carry out publicity and education by telling the story of Chinese system. The story contains truth, and telling a good story about the Chinese system is to tell the truth behind the story, the focus of which lies in telling why the Chinese system works, where its characteristics lie, where its advantages lie, and what are its advantages. In this regard, it is necessary to explain the fundamental attribution of why the Chinese system “works” from the guidance of Marxist theory, the nourishment of excellent traditional Chinese institutional culture, and the reference of the achievements of excellent world institutional civilization; we need to explain the core characteristics of Chinese system from the aspects of political characteristics, value characteristics, practical characteristics, and spiritual characteristics; we should explain the advantages of the Chinese system in terms of centralized and unified leadership of the Party, adherence to the principle of the people being the masters of the country, adherence to comprehensive rule of law, and concentration of efforts to accomplish major tasks; we should talk about the main embodiment of the “good” of Chinese system from the aspects of the advanced nature of the system concept, the scientificity of the system, and the excellence of the system performance.

Key words: story of Chinese system, the socialist system with Chinese characteristics, institutional confidence, institutional identification, institutional publicity and education