Journal of Southwest Petroleum University(Social Sciences Edition)

Ecological Compensation System for Soil and Water Conservation in the Exploitation of Oil and Gas Resources in China

LIU Yang, WANG Jiashan, LI Shaoping, HUANG Xinying

2021, 23(1): 1-7. DOI: 10.11885/j.issn.1674-5094.2020.09.23.01

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The disturbance of the original geology， geomorphology and hydrology in the area of oil and gas exploitation has become one of the main factors affecting the ecological environment of oil and gas exploitation areas. The ecological compensation system for soil and water conservation during oil and gas resource exploitation is faced with multiple limitations in its actual practice， which include imperfect legal system， unprecise definition of compensation subject and object， unclear standard of compensation and limited approaches of compensation. We suggest optimizing the ecological compensation system for soil and water conservation during exploitation of oil and gas resources by improving relevant laws and regulations， determining compensation subject in terms of compensation payment， compensation acceptance and compensation implementation， defining ecological benefit of soil and water environment as the object of compensation， calculating compensation standard according to the ecological service function value of soil and water conservation damaged by permanent and temporary expropriation of land， and by diversifying approaches of compensation.

Measurement of the Development of Inclusive Financing in Sichuan Province Based on Regional Data

DU Chaoyun, FAN Dingshui

2021, 23(1): 8-15. DOI: 10.11885/j.issn.1674-5094.2020.10.13.02

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Finance is the core of modern economy， and inclusive finance is important for building a moderately prosperous society. Sichuan province issued Plan for Advancing the Development of Inclusive Finance (2016-2020). Thus， measuring the development of inclusive finance of Sichuan province has become an urgent issue. This paper builds an inclusive finance development measuring system based on the availability， application depth and digitlization of financial services. The system mainly uses coefficient of variation method to measure inclusive financial index of different regions in Sichuan province. The results show that the overall level of inclusive finance in Sichuan province is growing but with uneven development. The paper suggests narrowing the gaps among cities and prefectures and helping even development of inclusive finance within Sichuan province through carrying out differentiated policies，strengthening the construction of digital inclusive finance and creating an inclusive finance-friendly environment.

Youth Participation in Social Governance in the Internet Age: Value， Dilemma and Countermeasures

WANG Anping, JIANG Yiwen

2021, 23(1): 16-22. DOI: 10.11885/j.issn.1674-5094.2020.10.28.01

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With the comprehensive penetration of the Internet into society， it has become the trend of the times for young people to participate in social governance through the Internet. In the prevention and control of the epidemic of Covid-19， the youth spontaneously carry out various activities via the Internet to help fight against the epidemic and achieved remarkable results， which is a breakthrough from their traditional participation in social governance under the guidance of the Communist Youth League and other official organizations. However， problems still exist in the process of youth participation in social governance， such as lack of specific management， low degree of social trust and lack of developmental support. We suggest solving the problems from the three aspects in order for young people to play a better role in social governance in the Internet era， and help social governance innovation and improve national governance efficiency.

Influence Mechanism of Organization-centered Employment Relationship on Employee Innovation Behavior—— A Dual-Mediator Model Analysis

REN Yunxia

2021, 23(1): 23-29. DOI: 10.11885/j.issn.1674-5094.2020.10.05.01

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Employee innovation plays an important role in the development of organizational innovation， and has been widely concerned by academia and business circles. Based on the theory of social exchange and the theory of psychological ownership， this paper uses descriptive statistics， correlation analysis and hierarchical regression analysis to explore the mechanism of employment relationship effect on employee innovation behavior， and the dual intermediary role of employee psychological ownership and work engagement. The results show that the organization-centered employment relationship has a significant positive effect on employee innovation behavior，and the work-centered employment relationship，overinvestment employment relationship and underinvestment employment relationship have a negative effect on employee innovation behavior. Psychological ownership and work engagement play a dual intermediary role between organizational-centered employment relationship and innovation behavior.

The Impact of Social Equity on Residents' Perception of Public Service Access in China ——An Empirical Study Based on the Data from the CGSS2015

WU Min, LIANG Lanqing

2021, 23(1): 30-36. DOI: 10.11885/j.issn.1674-5094.2020.07.13.05

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With the deepening of China's reforms，social equity has been widely involved in the residents' living environment， but the analysis of its effects has been lacking. Based on data from the China General Social Survey (CGSS2015)， this article explores the impact of subjective and objective social equity factors on residents' perception of public service access. The results show that the higher the degree of social equity，the higher the residents'perception of public services access；subjective equity factors have a greater impact on residents' perception of public services access than objective equity factors. Heterogeneity analysis results show that social equity has a greater impact on urban residents' perception of access to public services than on rural residents. The above conclusions suggest that we should improve the residents' perception of public service access in the respects of objective and subjective social equity， and guide people's cognition and greatly increase investment to the improvement of rural people's livelihood

Consumer Response towards Gender-Stereotype in Video Game Advertising

ZHOU Yifang, ZHANG Yiyao

2021, 23(1): 37-44. DOI: 10.11885/j.issn.1674-5094.2020.10.05.04

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Female game players have become an important customer group as video game market continues to develop. However， gender stereotypes in video game advertising still exist. This research adopts quantitative survey to investigate consumers' responses towards gender stereotype in video game advertising with two versions of questionnaires: one with obvious gender stereotype and the other without. Research methods such as descriptive analysis， correlation analysis， multiple linear regression analysis， and analysis of variance for covariance are used to analyze the data of questionnaire survey. The result demonstrates that consumers respond more positively towards advertising without gender stereotype. This reveals that video game advertising designing needs to follow the trend of video game market so as to avoid negative consumer response and improve consumer satisfaction towards video game advertising.

Brand Positioning Differentiation of Ancient Villages in Southern Anhui Based on Brand Personality

TANG Yunyun, PAN Lixin, WANG Qin'an

2021, 23(1): 45-52. DOI: 10.11885/j.issn.1674-5094.2020.07.20.04

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Based on the theory of brand personality，we did a case study of the three representative ancient villages—Hongcun， Xidi and Longchuan in Southern Anhui province， using content analysis and comparative analysis to explore the similarities and differences of tourism brand personality among the three competing villages located in the same area， with similar tourist attractions. The results show that Hongcun's brand personality projection is more diversified， and Xidi and Longchuan's are more focused. A comparison between the projected brand personality and the perceived brand personality by referring to related researches reveals that the consistency degree of the three ancient villages' projected personality and perceived personality is different，with Hongcun of the highest consistency，and Longchuan the lowest. As the emphases on brand personality projection differ among the three villages， and the perception of brand personality diversified， we suggest the destination marketing be done according to positioning differentiation strategy.

A Review of Researches on Consumer-Brand Relationship in the Context of Digital Technology

FU Linya

2021, 23(1): 53-59. DOI: 10.11885/j.issn.1674-5094.2020.09.25.07

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The development of digital technology has brought new opportunities and challenges for brand communication. In response to the challenges， the focus of researches on brand theory has gradually shifted from brand image， brand equity and brand strategy to brand relationship. Researches on consumer-brand relationship mainly concerns brand relationship quality and its measurement dimensions， consumer motivation， emotional psychological attachment and relationship， effective access of consumer participation， intermediary factors of brand relationship quality， key driving forces for the formation of strong brand relationship， psychology and behavior in brand relationship， and influencing factors of consumer attitude and behavior. Research methods are not diversified with fewer empirical and localization researches. Future researches need to be done on research technology improvement，cross-disciplinary perspective，research logic transformation，and research subject expansion， etc.

A Review of Studies on the Spiritual Production of Ideological Construction in the Age of Convergence Media

JIANG Jiancheng, ZHANG Jieyu

2021, 23(1): 60-66. DOI: 10.11885/j.issn.1674-5094.2020.10.20.01

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In recent years， the academic circle has carried out multi-dimensional in-depth researches on issues related to convergence media， ideological construction， and spiritual production， and has achieved rich academic fruits. Foreign scholars mainly focus on the ideological criticism of the media，and their researches are mainly about the communication practice of news media. The domestic researches are mostly about the instrumental value of convergence media， focusing on the mainstream ideology construction from the perspective of technological changes. Most of these researches are Marxist interpretations of spiritual production，and few scholars studied the ideological construction and spiritual production in the context of convergence media. Future academic researches should be on the interpretation of the“ ontological” meaning of the convergence media， exploring ideological construction on the basis of spiritual production so as to integrate spiritual and cultural production and ideological production and enhance the leadership and cohesion of the mainstream socialist ideology.

On Mao Zedong's Thoughts on Ideological Education to Peasants during the Agrarian Revolutionary War

LIU Liang

2021, 23(1): 67-73. DOI: 10.11885/j.issn.1674-5094.2020.11.06.02

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During the Agrarian Revolutionary War， Mao Zedong realized the greatness of the power of the peasants in his revolutionary practice and pioneered to classify the peasants as the prior force of the revolution. The class limitations of the peasants， the growth of the revolutionary ranks， and the nature of the Communist Party of China required that the peasants be educated in politics， economy， military， and culture so as to meet the needs of the revolutionary situation and economic and social development. The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to give priority to the development of agriculture and comprehensively promote rural revitalization. Facing the relatively weak rural ideological education，the generally low level of education of peasants，and the bottleneck in increasing agricultural incomes，we suggest that we borrow from Mao Zedong's thoughts on peasant ideological education during the Agrarian Revolutionary War in deepening rural reforms and rural construction，and in striving for the realization of the Chinese dream of the great rejuvenation of the Chinese nation， by strengthening peasants' ideological and political education， and by inspiring their enthusiasm for building the socialist China.

The Dilemma of Professional Judge Conference and the Exploration of Solutions

DANG Zhenxing

2021, 23(1): 74-81. DOI: 10.11885/j.issn.1674-5094.2020.07.07.03

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Professional judge conferences have an active role in improving judges'ability to handle cases，reducing professional risks，unifying the standard of judges，and summarizing trial experience. However，due to the immature operation mechanism of the current professional judge conference，the formalization tendency，the relatively strong administrative color and inadequate understanding of the significance of meetings by leaders of the courts at all levels and judges handling the case，the professional judge conference system failed to play the role intended by the top-level design of judicial reform. The fundamental path to the perfection of the professional judge conference system lies in improving the legal status of the professional judge conference， optimizing the system construction and accurate the positioning of the professional judge conference， implementing the rules of opinion exchange and debate in the professional judges meeting， clarifying the scope of the professional judges meeting discussion， and ensuring scientific and standardized meetings through Internet and information technologies. The reform of and perfection of the professional judge conference system will contribute to the implementation of the judicial concept of“ let the adjudicator judges and the judge takes responsibility” .

A Comparative Study on the Construction of the Dispute System over Jurisdiction of Criminal Procedure in China

NI Jin, CHEN Xu

2021, 23(1): 82-90. DOI: 10.11885/j.issn.1674-5094.2020.11.07.01

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The jurisdiction system of criminal procedure plays an important role in optimizing the allocation of judicial resources and ensuring the legitimacy of the proceedings. However， the criminal procedure jurisdiction dispute system has not been yet established in China， which restricts the jurisdiction system of criminal procedure to playing its role. The dispute system of criminal procedure jurisdiction is highly developed in some developed countries including both the common law countries and the civil law countries. By analyzing the United States and Japan， the representative countries of the two major legal systems， we summarize the similarities and differences， advantages and disadvantages of the dispute systems of criminal procedure jurisdiction in the two countries，so as to provide reference for the establishment and improvement of dispute systems in China. Based on the comparative analysis， we conclude that we can learn from foreign legal practices and built， within the basic framework of China's criminal procedure legal system， the criminal procedure jurisdiction dispute system that conforms to the criminal judicial practice and national conditions in China， integrating fighting crimes and protecting human rights.

Chinese Detective and Gangster Films in the New Era ——A Review from the Perspectives of Ideology， Modernity Experience and New Mainstream Discourse

CAI Dongliang

2021, 23(1): 91-100. DOI: 10.11885/j.issn.1674-5094.2020.08.18.01

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Over the past 40 years of reform and opening up， the development of Chinese detective and gangster films is an alternation of police and gangster films and public security films. Appearing first in the 1980s， the public security films have a strong inherent ideological nature，and gradually evolved into a branch of the“ mainstream melody movies”under the principle of“ highlighting the mainstream melody and adhering to diversity”. The detective and gangster films appearing in the 1990s， on the other hand， highlighted entertainment and“ modernity” experience with the modern visual elements and the exotic emotional appeals of cross-border manhunting. In the 21st century， when Hong Kong film directors finally found their access to the ideology of the mainland on the platform of the new mainstream discourse， detective and gangster films are mainly coproductions by movie companies from China mainland and Hong Kong. In the future development of detective and gangster films in China， the public security films will continue to exist as an important form of“ mainstream melody movies”， but detective and gangster films will go in two directions: mainland directors will explore their own styles in detective and gangster film shooting，while Hong Kong-style detective and gangster films will be more universal and inclusive new mainstream melody films.

An Analysis of the Framework of Media Reports on Arctic Conflicts

XUE Shiyi, QI Ji

2021, 23(1): 101-107. DOI: 10.11885/j.issn.1674-5094.2020.06.11.04

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With its vast deposits of valuable resources， the Arctic is where the common interests and concerns of mankind lie. However， with its increasing prominent advantages in both resources and geographic location comes more conflicts and frictions. This paper makes a full sample analysis of the 357 English news reports on Arctic conflicts from five major international news outlets（ CNN， BBC， RT， CBC and CCTV） since May 2012. Based on the analysis we propose ways to resolve arctic conflicts as follows: the media should promote the formation of a diversified security community and multilateral negotiation mechanism in the Arctic region with continuous objective reports on the living conditions of local residents and environmental issues. Chinese media should actively participate in objective news reporting on Arctic conflicts to help the government and the public to better understand the disputes in the Arctic region， and provides reference for China to have a louder voice in and to better respond to Arctic related issues.

Constructing a Bigdata-based Talent Evaluation Mechanism for Philosophy and Social Sciences talents

CAO Yue

2021, 23(1): 108-113. DOI: 10.11885/j.issn.1674-5094.2020.09.25.02

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The evaluation mechanism of philosophy and social sciences talents is an important basis for the promotion of the innovative development of philosophy and social sciences. At present， practical difficulties exist in the talent evaluation mechanism of philosophy and social sciences talents in China. The rapid development of information technology especially big data technology has had a great impact on the evaluation of philosophy and social science talents，improving the standardization， accuracy and predictability， transparency and fairness. The big data environment offers a foundation for the innovation of the philosophy and social science talent evaluation mechanism with diversified evaluation subjects， objective evaluation standards and fair evaluation procedures. And the goal of promoting the legalized， scientific and standardized development of talent evaluation is achieved by improving the construction of talent laws and regulations and establishing an open and integrated platform of talent resource data sharing.

A Study on the Resilience of Road Network Against Geological Disasters in the Three Ethic Autonomous Prefectures of Sichuan Province

BAO Wen

2021, 23(1): 114-120. DOI: 10.11885/j.issn.1674-5094.2020.10.02.01

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The three ethnic autonomous prefectures in Sichuan Province are located in the transition zone of China's first and second topography steps. Due to complex geological conditions and strong neotectonic movements，geological disasters such as mountain floods，mud flows，rock falls and landslides would occur with high frequency and intensity after extreme weather such as heavy precipitation， especially in deep valleys. The study has revealed some problems in the disaster and risk management system of the road network in the three ethnic prefectures， which include weak scientific research on geological disasters， lack of the technologies related to disaster emergency response and disaster prevention， high vulnerability of road network infrastructure and geological disaster intensity， and low disaster resistance and resilience of the road network system. In order to improve the resilience of road network system against weather-related disasters in the three ethnic autonomous prefectures of Sichuan Province， we need an improved and safer road network with stronger resilience by strengthening scientific studies on geological disasters， emergency response system and risk management standard.

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