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Table of Content

    20 January 2010, Volume 3 Issue 1
    石油与天然气软科学
    ANALYSIS OF OIL PRODUCT MARKET STRUCTURE AND PRODUCER BEHAVIOR GAME
    WAN Xi WANG Tao LI Qin
    2010, 4(8):  1-4.  DOI: 10.3863/j.issn.1674-5094.2010.01.001
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    An analysis of China′s oil product market reveals that the oil product market is an imperfect competition market dominated by the twin oligarchies of CNPC and Sinopec with plural investment subjects.The authors believe that there won′t be any game in oil product yields and the price game between the twin oligarchies will drive them into prisoner′s dilemma.And a further study of other oil producers′ behavior shows that they do not have any advantages in yields and price.It is hoped these studies can offer some help in decision making process to oil product consumers.

    REFLECTIONS ON COOPERATION BETWEEN CNPC AND PETROLEUM UNIVERSITIES IN THE CONSTRUCTION OF INNOVATIVE SCIENTIFIC RESEARCH TEAM
    ZHENG Shou-chuna CHEN Pinb ZHU Linb YUAN Guo-junb CHEN Jiea
    2010, 4(8):  5-9.  DOI: 10.3863/j.issn.1674-5094.2010.01.002
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    Setting up cooperative innovation team is an important way to promote the innovative ability of both enterprises and universities.This paper studies the problems in the cooperation between oil enterprises and petroleum universities in the construction of innovative teams.The authors elaborate the necessity of setting up innovative scientific team by joint efforts of oil enterprises and petroleum universities and suggest that innovative teams be established and developed by building platform,fostering leading researchers,and by selecting major research projects.

    A STUDY ON INVESTMENT PORTFOLIO IN OIL AND GAS PROSPECTING PROJECTS ON THE BASIS OF RISK AND PROFIT ASSESSMENT
    YIN Ai-zhen ZHANG Meng
    2010, 4(8):  10-14.  DOI: 10.3863/j.issn.1674-5094.2010.01.003
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    Investment portfolio optimization contributes to break through the choke point of oil and gas prospect brought about by the increasing difficulty and tightening funds.The authors hold that risk assessment should be made on investment portfolio on the basis of single project assessment.An example of multi objective programming model is analyzed in which present value of annuity is taken as income index of single prospect project and variance of single project as risk measurement index.
    A STUDY ON INVESTMENT PORTFOLIO IN OIL AND GAS PROSPECTING PROJECTS ON THE BASIS OF RISK AND PROFIT ASSESSMENT
    YIN Ai-zhen ZHANG Meng
    2010, 4(8):  15-18.  DOI: 10.3863/j.issn.1674-5094.2010.01.004
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    Investment portfolio optimization contributes to break through the choke point of oil and gas prospect brought about by the increasing difficulty and tightening funds.The authors hold that risk assessment should be made on investment portfolio on the basis of single project assessment.An example of multi objective programming model is analyzed in which present value of annuity is taken as income index of single prospect project and variance of single project as risk measurement index.

    METAPHORICAL CHARACTERISTICS OF ENGLISH VOCABULARY OF PETROLEUM TECHNOLOGY
    JIANG Shu-juan
    2010, 4(8):  19-22.  DOI: 10.3863/j.issn.1674-5094.2010.01.0
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    A case study is made about English vocabulary of petroleum technology to answer the question whether metaphorical vocabulary should be used in scientific language.The study on 20 articles selected from a self-build corpus shows that English vocabulary of petroleum English bears distinct metaphorical characteristics.The author also studies the cognitive functions of metaphorical vocabulary in Petroleum English which are analogical reasoning,theory constructing,and stating.

    社会学
    IMPROVING REGIONAL POLICY IN ETHNIC AREAS WITH SOCIAL AND ECONOMIC DEVELOPMENT
    LI Hou-qiang LI Ji;LIU Fu-min
    2010, 4(8):  23-26.  DOI: 10.3863/j.issn.1674-5094.2010.01.006
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    By analyzing the present state and the successful implementation of regional policies in ethnic areas in Sichuan,this essay concludes that advances in ethnic areas can be achieved by further perfecting the present nationality policy,restructuring and upgrading industrial structure,investing more in the infrastructures and social facilities,implementing preferential wage and welfare policies and by consolidating the enforcement of national laws.The strategic suggestions are of significance to the construction of harmonious society in ethnic areas.

    COLLECTIVE BEHAVIOR OF CHINESE FARMERS—REFLECTIONS AND PROSPECT
    LIU Tao JIA Yu-qiao ZHAO Jun
    2010, 4(8):  27-32.  DOI: 10.3863/j.issn.1674-5094.2010.01.007
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    The quickening of social transformation and tardiness in system establishment restrain farmers’ expression of their interests and thus lead to increased problems in farmers’ collective behavior,which attracts researchers’interests.Those researches greatly promote studies on public policy design.However,Western social movement theory does not apply to China because of the differences in both social background and notions on social movement.Recent researches mostly focus on the definition of moral peasants and rational peasants. The authors think that studies on farmers’ collective behavior should focus on both individual cases and integral framework.Different measures are suggested to deal with different types of farmer collective behaviors which can be classified by dynamic mechanism,mobilization mechanism,opportunity structure,strategy application and plight presented.

    SOCIAL SYSTEM OPTIMIZATION BASED ON ENTROPY PRINCIPLE
    ZHANG Jin-jie GU Xiao-ke
    2010, 4(8):  33-37.  DOI: 10.3863/j.issn.1674-5094.2010.01.008
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    Scientific advances and human exploitation of the nature have generated many global problems and entropy increase.This paper discusses about optimization of social system,holding that optimization of social system is the common end of various human endeavors.The authors present in this paper the principle of and the approach to social system optimization,in which priority should be given to people.

    MATCH MAKER IN SIXTY YEARS:MARRIAGE TRADITIONS AND CHANGES
    SONG Li-na
    2010, 4(8):  38-43.  DOI: 10.3863/j.issn.1674-5094.2010.01.009
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    Taking Dongbei Village as an example,this paper studies the changes in marriage patterns in the past 60 years.Before the young villager moved into cities for jobs,marriage contracts were mostly made by parents′ order and on the matchmaker′s word instead of young people′s free wills which challenge the traditional marriage pattern.While working in the cities,young farmers developed new attitude to marriage.They hope to marry someone who really get along well with themselves.As counter measures,their parents at home notarize the betrothals or hire professional matchmakers to make sure young people get married on their expectation.As a result,parents and their children,traditions of and changes in marriage patterns are becoming two opposing forces.

    ANALYSIS OF THE STATUS QUO OF COOPERATIVE ORGANIZATIONS OF FARMERS AT THE PRESENT AGE
    YANG Wen-tao
    2010, 4(8):  44-48.  DOI: 10.3863/j.issn.1674-5094.2010.01.010
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    As the result of the nature of separation and dispersion of farming production activities,the will and power of farmers′ collective action are becoming weaker,and the slower development of the country areas has become the bottle neck of integral social development.Based on an analysis of the operation and development of cooperative organizations of farmers in Jiaozuo city,Henan Province,this paper concludes that at the beginning stage of development,cooperative organizations of farmers in China are being faced with many problems.Measures must be taken for the cooperative organizations of farmers to further develop,among which government support is most important,and in addition,farmers′ overall quality and operating and administrating system of cooperative organizations of farmers should also be further improved.

    CONFLICTS BETWEEN IDEOLOGICAL EDUCATION AND CAMPUS ATMOSPHERE AND SOLUTIONS
    LI Xue-lin LUO Han-dan
    2010, 4(8):  49-52.  DOI: 10.3863/j.issn.1674-5094.2010.01.011
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    This paper analyzes major reasons for the conflicts between ideological education and campus atmosphere:failure to establish an effective system of ideological education,and to correctly define the function of student counselors.In addition,other teachers are not qualified for ideological education work theoretically.The analysis comes to the conclusion that to reconcile the conflicts,it is necessary to set up an ideological education system with effective rewards and punishment mechanism and assessment mechanism,and to improve the theoretical qualifications of educators.

    政治学与法学
    A DISCUSSION ON THE PERFECTION OF CITY HOUSE DEMOLITION SYSTEM
    ZHANG Ni PU Yi-fei
    2010, 4(8):  53-60.  DOI: 10.3863/j.issn.1674-5094.2010.01.012
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    From the perspective of economics of law,this paper studies the problems in the present city demolition system which is low in efficiency and weaken the credibility of government public power and thus generate new appeals.Besides,the great profits tend to breed corruption.The authors,therefore,hold a city demolition system led by both the government and the citizens involved will help to solve those problems.They also point out that demolition projects for public welfare and those for commercial purposes should be clearly defined and carried out in different ways so as to prevent demolition projects for commercial purposes from operating in the name of public welfare.

    A PROBE INTO THE LEGAL PROBLEMS CONCERNING ELECTRONIC TICKET
    SHI Li-bo
    2010, 4(8):  61-64.  DOI: 10.3863/j.issn.1674-5094.2010.01.013
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    While enjoying the convenience brought about by electronic tickets,consumers of air transportation services are constantly at risk of being harmed by false information,of electronic contract failing to be fulfilled,and of personal data being revealed or being used improperly.The author of this paper points out that consumer right can be well protected by fulfilling the following legal requirements:both parties in the transaction must prove the authenticity of their identities;information of the transaction cannot be changed by any unauthorized party and be kept in confidentiality.

    SOME THOUGHTS ON THE IMPROVEMENT OF AIR POLICE SYSTEM IN CHINA
    CHE Tong ZENG De-qiong
    2010, 4(8):  65-69.  DOI: 10.3863/j.issn.1674-5094.2010.01.014
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    There are,in the air police force system,such problems as vague definition about the enforcement power of the air police officers and aviation security officers and their legal functions in work.Another problem in this system is that air police force is managed and administered by the aviation companies they serve for.This paper suggests that,in order for China′s civil aviation to

    develop in a healthy direction,it is necessary to regulate the relationship between air police and aviation companies,and the relationship between air police and regular police force.A clearer definition about the legal functions of the air police officers and aviation security officers and a more rational relationship between air police and regular police force can be achieved by way of law which will contribute to an improved air force system.

    经济学与管理学
    THE SIPHON EFFECT OF SICHUAN BASIN
    LI Hou-qiang DENG Zi-qiang
    2010, 4(8):  70-74.  DOI: 10.3863/j.issn.1674-5094.2010.01.015
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    Although blocked from the outside world by the surrounding mountains,Sichuan Basin was once the earliest developed economic center in China,and the cradle of Bashu culture.The siphon effect of Sichuan Basin can be seen in the following three respects:The low-lying basin has stronger centripetal force and competition and hence has greater influence and more potential for development;the basin is also a gathering center of human resources,materials,capitals and information;the fusion effect of the basin is related to fusion of intelligence and fortune.This paper points out in the end that taking the chances of West China development drive,post-quake reconstruction,integrated development of urban and rural areas,development of Chengdu-Chongqing economic Zone and expanding domestic demand,we will bring the siphon effect of Sichuan Basin into full play.

    PREREQUISITES AND MEASURES FOR IMPLEMENTING EXTENDED PRODUCT RESPONSIBILITY IN CHINA
    SHI Jiang-shui CUI Jin-xing
    2010, 4(8):  75-79.  DOI: 10.3863/j.issn.1674-5094.2010.01.016
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    The Act of Recycling Economy takes EPR as a basic management regulation,which,the authors think,reflects a misunderstanding of thenature of EPR.Establishment of EPR in China starts first with development of prerequisites and various measures so that it fits well into the connotation of this act.This paper defines EPR as an environmental policy through an analysis of the development of the conception and relevant literatures.The promotion of EPR depends on advanced market economy,effective government operation,consolidated social foundation and various measures to fulfill the responsibilities.

    史学哲学与文学
    A STUDY ON REAL ESTATE INVESTMENT TRUSTS IN THE UNITED STATES
    CHEN Xue JIANG Ai-hua
    2010, 4(8):  85-89.  DOI: 10.3863/j.issn.1674-5094.2010.01.017
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    This essay first probes into the significance and feasibility of developing real estate investment trust in China after discussing about itsdefinition,features and history.The authors believe that we can borrow from the successful operation of real estate investment trust in the US.And taking the present state of financial and real estate industry in China,they suggestions that China′s real estate investment trust be developed with the following measures:quicken the establishment of relevant laws and regulations,set up active secondary market,foster market entity,reinforce supervision over trust and investment corporation and coach professional personnel′s in real estate investment trust.

    PROSODIC FEATURES OF EIGHT-LEGGED ESSAYS
    GAO Ming-yang
    2010, 4(8):  85-89.  DOI: 10.3863/j.issn.1674-5094.2010.01.018
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    Although not a literary style,eight-legged essays have their own prosodic features which are realized through the application of rhythm,level and oblique tones,duality and function words.The melodic mellifluence and harmony thus created fully explain why people in the past like declaiming and intonating those essays.An effort to analyze the prosodic features of eight-legged essays will provide a very good reference for better understanding of such essays.

    A TEXTUAL RESEARCH ON FAMILY BACKGROUND AND LIFE STORY OF CAI YONG
    CHEN Hai-yan
    2010, 4(8):  90-97.  DOI: 10.3863/j.issn.1674-5094.2010.01.019
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    Based on a close research on historical literatures,this paper studies the family background and life story of Cai Yong,an accomplished scholar in East Han Dynasty.Cai Yong′s life happened to be at the turning point of the East Han Dynasty from a downfall to complete collapse.A versatile scholar rarely found in Chinese history,Cai was highly accomplished and had profound and far reaching influences.The author,probing into the social and political reasons for his frustrating life experience,concludes that Cai′s life falls into the following 5 stages:adolescence well known for his talents,retirement in the countryside,official career in the middle age,fugitive life in the southeast of China,surrender to Dong Zhuo′s force and death in jail.
    PRESENT CONCERNS AND EXPRESSION IN THE COUNTRY IN THE NEW CENTURY—REVIEW OF QINQIANG
    LIU Hai-zhou CUI Hai-yan
    2010, 4(8):  98-102.  DOI: 10.3863/j.issn.1674-5094.2010.01.020
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    Qinqiang,taking Qinqiang,the local opera in Shaanxi as the central image,tells true stories in the country against the background of a changing countryside.In this novel,Jia Pingwa,the author,describes the changes in people′s mind and the gap between the rich and the poor brought about by modernization and urbanization of the rural areas,and gives his reflection on the decline of traditional folk culture and the collapse of traditional moral values.By trying to build new aesthetic judgment of the changed countryside,this novel makes itself a breakthrough.
    高等教育与管理
    THE FUNCTION OF UNIVERSITY SPIRIT IN MORAL EDUCATION
    SUN Yi-pinga YANG Lib HE Zheng-quanc
    2010, 4(8):  103-106.  DOI: 10.3863/j.issn.1674-5094.2010.01.021
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    Taking educational experiences of the Southwest Petroleum University as an example,the authors of this paper think that the modern time university spirit is characterized by national spirit,humanity character,rational thinking and pragmatic attitude which contribute to university moral education in guiding,edifying,inspiring and uniting students.Therefore,they suggest that emphasis should put on university spirit and its effect on moral education in order to promote moral education in universities.
    HUNDRED SCHOOLS OF THOUGHT AND THEIR EXPONENTS AND UNIVERSITY IDEOLOGY AND MORAL EDUCATION
    DANG Liu-shuana ZHANG Yun-yunb
    2010, 4(8):  107-110.  DOI: 10.3863/j.issn.1674-5094.2010.01.022
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    During the Spring and Autumn and Warring States periods,there appeared many great thinkers,such as Confucius,Lao Zi,Mencius,and Mo Zi.They stated their views on society from different stands and angles,which are of significance at present,and which consist of very rich resources for ideology and moral education.This paper,based on an analysis of the thoughts of those great thinkers and their possible contribution to ideology and moral education,points out that an intelligent application is supposed to be an effective way of improving and enhancing ideology and moral education in universities.
    COLLEGE ENGLISH LISTENING AND SPEAKING TEACHING IN MEMETICS PERSPECTIVE
    WANG Xue-yu
    2010, 4(8):  111-114.  DOI: 10.3863/j.issn.1674-5094.2010.01.023
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    According to linguistic memetics,the four stages of language memes-assimilation,retention,expression and transmission-match well with the input and output processes in English speaking and listening teaching.In the teaching process,memes as authentic language materials functions as a link between input and output of language.The author,therefore,concludes that memetics will contribute to improve the quality of college English speaking and listening teaching.
    ORGANIZATIONAL MANAGEMENT OF OCCUPATIONAL STRESS OF YOUNG COLLEGE TEACHERS
    YAN Hong
    2010, 4(8):  115-118.  DOI: 10.3863/j.issn.1674-5094.2010.01.024
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    The newly employed teaching staff of colleges and universities share excessive occupational stress from both in and outside their jobs.The author analyses the components of their job stress and concludes that scientific stress management measures are important in the construction of teacher resources which relate closely to the sustainable development of colleges and universities.At the organizational level,measures should be taken to help the younger teachers to build up teacher autonomy and to make practicable career plans.Measures should also be taken to offer them more sensible alternatives and stronger social support.